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  • WE EXPECT LANDFALL AND

  • WE WANT TO HAVE YOU BACK

  • FOR THAT.

  • THANK YOU SO MUCH.

  • LAUREN: SWITCHING GEARS TO TALK

  • THEIR LARGEST AND MOST EXPENSIVE

  • WATCH WHICH NOW DOUBLES

  • LETS BIG IN LIEU OF

  • DISRUPTIVE TECH

  • RESEARCH.

  • GOOD MORNING.

  • I WANT TO START WITH A

  • WATCH.

  • LISTEN TO AT THE

  • COMING'S CHIEF OPERATING

  • OFFICER HAD TO SAY ABOUT

  • IT.

  • >> ALL REPORTING,

  • CLASSIFICATION, NOTICE,

  • SYMPTOMS ARE STORED IN

  • THE HEALTH APP IN A PDF

  • RHYTHM SIMILAR TO A LEAD

  • LAUREN: IS A GAME CHANGER

  • BECAUSE NOW YOU HAVE AN OLDER

  • DEMOGRAPHIC THAT MIGHT BE

  • BROUGHT INTO THE WEARABLE

  • BECAUSE THEY CAN GET AN EKG AND

  • WORK WITH THEIR DOCTORS BY

  • WEARING THE WATCH AND APPLE IS

  • WILLING TO WORK WITH REGULATORS.

  • >> IT'S A POTENTIAL

  • BREAKOUT AND MAYBE THE

  • SURPRISE OF A COMPLETELY

  • BORING EVENT BECAUSE IT

  • COULD MOVE THE WATCH

  • FROM A NICE TO HAVE IT

  • TO A NEED TO HAVE DEVICE

  • WE HAVE PEOPLE THAT

  • MIGHT BE THINKING THEY

  • AN ANXIETY ATTACK.

  • LINKS HAVE TO BE WORKED

  • OUT, BUT I BELIEVE THIS

  • CHANGES THE DYNAMIC FOR

  • THE WEARABLE SPACE AND

  • PREP ON PARTICULAR AND

  • INVESTORS THOUGHT COMING

  • RIGHT AWAY.

  • YOU SAW THEY RESPONDED

  • BY SELLING OFF SHARES OF

  • FITBIT WHICH I THINK

  • WILL PROVE TO BE A

  • ONE-HIT WONDER AND GOD

  • LAUREN: PEOPLE MIGHT GET AN

  • ANXIETY ATTACK ABOUT SOME OF THE

  • PRICE OF THE NEW IPHONES

  • RELEASED.

  • AND WHILE THAT'S

  • CONSIDERABLY LESS THAN

  • THE MOST EXPENSIVE ONE

  • AT 11 OR 1200, IT'S THE

  • COST OF ENTRY AT 749,

  • HIGHER THAN IT'S EVER

  • BEEN.

  • HUNDRED DOLLARS HIGHER

  • THAN IT'S BEEN.

  • WHAT DOES THAT MEAN TO

  • SHAREHOLDERS?

  • THERE ARE BIGGER SCREENS

  • AND BIGGER PRICES SO WE

  • WILL SEEK THE STAGES FOR

  • THE HIGHEST AVERAGE SALE

  • PRICE PER DEVICE WITH

  • STRONG DEMAND THAT WILL

  • DRIVE UP RECORD REVENUES

  • REVENUE FOR APPLE.

  • WATCH THAT BECOMES THE

  • LAUREN: DO YOU KIND OF CALL THE

  • EVENT BORING, BUT THE BORING

  • EVENT YESTERDAY, IS IT ENOUGH TO

  • MAKE INVESTORS DISMISSED TRADE

  • CONCERNS BECAUSE APPLE IS

  • WORRIED ABOUT A POTENTIAL TRADE

  • WAR WITH CHINA?

  • >> I THINK THE TRADE WAR

  • AND TARIFF CONCERNS

  • OVERHANGING APPLE ARE

  • WILL WIN THE TRADE WARS

  • AND WE WILL LOOK BACK

  • SIX MONTHS FROM NOW AND

  • REALIZE IT HAD NO IMPACT

  • ON APPLE.

  • MY DAD TAUGHT ME LONG

  • AGO THAT LORI

  • BUSINESSES, DON'T BE

  • FOOLED THAT THEY CAN

WE EXPECT LANDFALL AND

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