Placeholder Image

Subtitles section Play video

  • [ Applause and Cheering ]

  • [ Music ]

  • >> Northern California's bay

  • area.

  • Here is the stage for a truly

  • remarkable natural occurrence.

  • Every year, a great migration is

  • made by one of the world's most

  • mysterious species.

  • To reach this utopian

  • destination, these unique

  • mammals will instinctively

  • embark on a nomadic journey from

  • all corners of the world.

  • This is the developer's

  • [inaudible], or as it is more

  • commonly known, the developer.

  • [ Music ]

  • Eleven and a half months of

  • hibernation has taken its toll,

  • and the sun is harsh as these

  • nocturnal cave-dwelling

  • creatures must greet daylight.

  • For most, this momentous

  • migration is their first; while

  • for a select few the pilgrimage

  • is a time-honored tradition.

  • Originating in the remote

  • garages of Silicon Valley,

  • developers evolved at an

  • unprecedented speed.

  • To understand how, we must

  • observe them here, in their

  • sacred temple.

  • And so, it begins.

  • As developers congregate at the

  • event, access to the herd can be

  • hard to come by.

  • For some, blending in is easier

  • said than done.

  • To distinguish themselves,

  • developers identify each other

  • through decorative tribal

  • symbols.

  • These extraordinary coolidges

  • [phonetic] are designed to

  • entice and attract.

  • [ Music ]

  • Here, a pack of rogue younglings

  • at play.

  • The safety of numbers allows

  • them to-- oh, wait a moment.

  • They have now entrapped an

  • indigenous silver-crested king

  • developer.

  • Although tempting, one may look

  • at but not touch the mane.

  • The feeding frenzy at the great

  • gathering.

  • Moving in like a pack of

  • famished piranhas, this frugal

  • breed will spare no morsel.

  • Those who can, pull rank on the

  • prime cuts.

  • The event culminates in what is

  • known as the keynote.

  • As the doors open, a behavior

  • [inaudible] can be found.

  • Developers running at full

  • speed, battling to secure a

  • coveted front-row seat.

  • Following the ceremony, the

  • latest beta software is

  • unleashed, it's nature at its

  • cruelest.

  • Only the strongest apps will

  • survive.

  • The many languages of the

  • developer are a mystery to

  • modern science.

  • Just look at these letters,

  • symbols, formulas, and mumbled

  • jargon.

  • Only these enlightened shamans

  • can decode their true meaning.

  • The creative bonds formed during

  • the great migration will enable

  • these geniuses to unlock our

  • future world.

  • The developer is no doubt a

  • species scientists will continue

  • to study for [inaudible].

  • [ Music ]

  • [ Applause and Cheering ]

  • >> Good morning!

  • Good morning.

  • [ Applause and Cheering ]

  • I hear the student developers.

  • Good morning and welcome to WWDC

  • 2018.

  • It is great to be back in San

  • Jose with everyone.

  • We have developers here from all

  • over the world this morning,

  • from 77 countries.

  • That's more than ever before.

  • [ Applause ]

  • And I couldn't be happier to

  • announce that we now have over

  • 20 million Apple developers

  • around the world.

  • [applause] That's more than ever

  • before.

  • We've got 6000 folks in the hall

  • this morning.

  • Welcome. And many millions more

  • watching online.

  • Now the way the developers get

  • to share their amazing work is

  • through the App Store.

  • Your creativity and hard work

  • have made the App Store the best

  • place to get the very best apps.

  • Next month, the App Store turns

  • ten.

  • [ Applause ]

  • And in these ten years, the App

  • Store has fundamentally changed

  • the way we all live.

  • It's enabled countless new

  • companies, created tens of

  • millions of jobs, spawned

  • entirely new industries, and it

  • has forever changed our lives.

  • The App Store is the world's

  • largest app marketplace

  • [applause], and we now welcome

  • over 500 million weekly

  • visitors.

  • This is mind-blowing.

  • It's the most incredible app

  • marketplace that the world has

  • ever seen.

  • We're also happy to announce

  • that this week we're going to

  • achieve another huge milestone.

  • The money that developers have

  • earned through the App Store

  • will top $100 billion.

  • [ Applause ]

  • This is just, this is beyond

  • remarkable.

  • The App Store is clearly the

  • best place for you to be

  • rewarded for your hard work and

  • creativity.

  • Now at Apple, we know that

  • developers are a powerful group

  • of creators, that they can

  • achieve and they can develop

  • anything that they can imagine

  • with their code.

  • We want more people to learn the

  • power of code, and it all starts

  • with Swift and Swift

  • Playgrounds.

  • We created Swift to make it

  • easy, to make it so easy to

  • learn to code that it was as

  • easy as our products are to use.

  • Swift is extremely popular.

  • In fact, it's the fastest

  • growing programming language out

  • there.

  • Now Apple developers are already

  • using it in huge numbers.

  • In fact, over 350,000 apps have

  • been written in Swift on the App

  • Store.

  • Now [applause] we believe that

  • coding is an essential skill and

  • believe it should be offered by

  • every school in the world.

  • Learning to code has so many

  • benefits.

  • It develops problem solving and

  • critical thinking skills.

  • That's why created Everyone Can

  • Code with free teaching and

  • learning resources so that

  • everyone could learn to code.

  • It's been so successful and is

  • now available to tens of

  • millions of students around the

  • world.

  • Just imagine what this new

  • generation of coders will

  • create.

  • Whatever it is, I'm sure that

  • it's going to change the world.

  • At Apple, changing the world and

  • making it a better place is what

  • it's all about for us.

  • We aim to put the customer at

  • the center of everything that we

  • do.

  • That's why, together with you,

  • the developer community, we're

  • working hard to provide new and

  • better experiences for our

  • customers to help them live a

  • better day.

  • And these experiences of course

  • are expressed through our four

  • amazing platforms.

  • Today is all about software, and

  • we've got some very exciting

  • updates across all four

  • platforms.

  • We're going to get started with

  • iOS.

  • IOS embodies our philosophy of

  • putting the customer at the

  • center of everything that we

  • design.

  • Every year, we deliver a major

  • iOS update that brings awesome

  • new features that will impact

  • the world.

  • To tell you all about what we

  • had planned for this year, I'd

  • like to introduce Craig

  • Frederique [phonetic].

  • Craig.

  • [ Applause ]

  • >> Hey, good morning.

  • [ Applause ]

  • All right.

  • The next release of iOS is, you

  • guessed it, iOS 12.

  • Now, our customers, of course,

  • are going to receive iOS 12 as a

  • free software update.

  • Now, it's easy to forget now,

  • but iOS pioneered this approach

  • of helping you get more out of

  • the device you already own

  • through free updates.

  • And some of those updates have

  • been really quite profound.

  • Like the App Store, giving us a

  • whole new way to discover and

  • download apps.

  • It itself was delivered via

  • software update, as were the

  • folders we used to organize

  • those apps.

  • And can you imagine living

  • without Find My iPhone or

  • iMessage with its end-to-end

  • securely encrypted messaging.

  • Or the revolution in iPad

  • productivity with Slide Over,

  • Split View, and Drag and Drop,

  • or AR, changing the way we

  • interact with the world around

  • us, all delivered via software

  • updates.

  • And of course we want to get

  • these improvements to as many of

  • our customers as possible.

  • IOS 11 supports devices that

  • were introduced as far back as

  • 2013, like the iPhone 5S.

  • And we just love the way

  • customers race to