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  • Okay, so you've seen the house that good PR builds, and I think it's important as

  • we look at PR, and we're studying marketing, that we look at how they compliment one another

  • all the different topics. There's some really, really close knit things that occur here.

  • So with PR, we're driven by reputation, and our reputation as an organization is very

  • much our reality. You see, our reality is what other say about us. Whereas, if we look

  • at marketing, marketing is what we say about ourselves. Marketing is very much about building

  • the brand. PR is about building the reputation, and marketing is about building the brand.

  • And our brand is very much the organization's image.

  • This is where we start to see an interrelationship, because if an organization spends time both

  • marketing, providing clear, consistent communications and messages. And PR being transparent in

  • their operations, they can start to help one another, because the house can actually open

  • up it's door and welcome the brand in, and the reputation of the organization can

  • help support and protect the organization's brand.

Okay, so you've seen the house that good PR builds, and I think it's important as

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