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  • Anyone who has watched the Steve Jobs keynote will tell you he is one of the

  • most extraordinary speakers in corporate America. - Who does the best job in the world?

  • While most presenters simply convey information, Jobs inspires.

  • I'm Carmine Gallo and today I will walk you through several key techniques that

  • Steve Jobs uses to electrify his audience.

  • The elements you can adopt to your very next presentation.

  • Jobs: Welcome to the Mac World 2008.

  • We've got some great stuff for you. There is clearly "something in the air" today.

  • With those words, Jobs opened Mac World 2008,

  • setting the theme for his presentation and hinting at the major announcement of the day:

  • the launch of the ultra-thin MacBook Air. Whether it's a new notebook or

  • the iPhone, Jobs unveils a single headline that sets the theme.

  • Jobs: Today, Apple is going to reinvent the phone.

  • Once you identify a theme, make sure it's clear and consistent throughout the presentation.

  • Think of a staff meeting as a presentation.

  • So let's say you're a sales manager, introducing a new software tool to help your team generate, track

  • and shares sales leads.

  • You might kick off your meeting this way:

  • Good morning. Thanks for coming. I know you will be really excited about this.

  • Today we make it easier for you to make your quota.

  • That's the headline: "easier to make quota"

  • It's memorable and it sets direction for the rest of your meeting.

  • It gives your audience a reason to listen.

  • Jobs: So, I've got four things I'd like to talk about with you today.

  • So, let's get started. Steve Jobs always provides an outline for his presentation

  • and then verbally opens and closes each section

  • with a clear transition in between. Here is an example.

  • Jobs: And that's Time Capsule.

  • A perfect companion to Leopard

  • and that's the first thing I want to share with you this morning.

  • The point is, make it easy for your listeners to follow your story.

  • Your outline will serve as guidepost along the way.

  • You also notice that during his presentations, Jobs uses words like

  • Jobs: extraordinary, amazing and cool.

  • He is passionate, enthusiastic, and it shows.

  • Jobs: Incredible, unbelievable, amazing,

  • awesome, extraordinary year for Apple.

  • You know your audiences want to be wowed,

  • not put to sleep.

  • Too many people fall into this presentation mode.

  • It's stiff. It's formal. It lacks pizzazz.

  • We, your listeners, are giving you permission to have fun

  • and to be excited about your company, your products or your service.

  • If you're not passionate about it,

  • we're not going to be.

  • Remember

  • Jobs isn't selling hardware, he is selling an experience.

  • If you offer numbers and statistics,

  • make them meaningful.

  • Jobs: We've sold

  • 4 million iPhones to date.

  • Divide 4 millions by 200 days, that's twenty thousand iPhones everyday on average.

  • Numbers don't mean much unless they're placed in context.

  • Managers, connect the dots for your listeners.

  • Recently I work with a company that launched with 12 gigabit memory card.

  • Twelve gigabits!!!

  • That number doesn't mean much to most people. So we put it in a context.

  • We say that's enough memory to listen to your music while traveling to the moon and back.

  • Now, 12 gigs mean something to me.

  • Make numbers meaningful.

  • One of the most effective elements in the Steve Jobs presentations is that they are easy on the eyes.

  • His presentations are visual and simple.

  • While most speakers filled their slides for mind-numbing data, text and charts

  • Jobs does just the opposite. He uses very little text

  • and usually one

  • or maybe two images per slide.

  • You see you want to paint a picture for your audience without overwhelming them.

  • Inspiring presentations are short on bullet points and big on visuals.

  • If you really want your presentation to pop,

  • treat it like a show. When adding flows, themes and transitions

  • Jobs includes video clips, demonstrations and guest. He also has a knack for dramatic flare.

  • That's very effective.

  • For example, when introducing the MacBook air, Jobs drew cheers by opening

  • a Manila inter-office envelop and holding the laptop out

  • for everyone to see.

  • Jobs: This is the

  • new MacBook air.

  • You can get a feel for how thin it is.

  • What is the one memorable moment of your presentation?

  • Identify it ahead of time and build up to it.

  • Steve Jobs: With a little help from our friend, everything will work today.

  • And finally rehearse, rehearse, and rehearse some more.

  • Steve Jobs: Let me show you

  • how easy that is now.

  • Steve Jobs makes it look easy because he spends hours rehearsing.

  • You cannot pull off an integrated presentation with video clips and demonstrations

  • and outside speakers without practice.

  • The result, the presentation that is perfectly synchronized and looks,

  • yes, effortless.

  • Now, the average business person does not have the resources to create

  • a Steve Jobs extravaganza

  • but you do have time to rehearse.

  • The greatest presenters do it and so should you.

  • Oh, and one more thing.

  • At the end of the most presentations, Jobs adds to the drama by saying "and one more thing."

  • Jobs: And one last thing.

  • You can add a new product or feature sometime

  • just introduces a band.

  • It's not only heighten the excitement and also leaves your audience feeling

  • they've been given an added bonus

  • The point is Steve Jobs approaches each presentation as an event.

  • A production with a strong opening,

  • product demonstrations in the middle, and a strong conclusion

  • and yes, even an encore "that one more thing".

  • I wish you a dazzling presentation.

Anyone who has watched the Steve Jobs keynote will tell you he is one of the

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