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  • Over the past ten seasons,

  • our hidden cameras have captured some unforgetable responses to the question:

  • "What Would You Do?"

  • It's time to celebrate some of our favourite moments

  • on this Flashback Friday.

  • [woman's voice] Another black shopper is accusing the NYPD of racial profiling

  • [man's voice] says he was handcuffed by cops after using his debt card

  • Very embarrassing.

  • I was very much humiliated.

  • It happens all too often.

  • African Americans: followed, questioned, even accused of stealing.

  • Simply because of the color of their skin.

  • [Obama speaking] There are very few African American men in this country, who haven't had the experience of being followed while they were shopping in a department store

  • That includes me.

  • Today, we're setting up at Sarar, an upscale suit and clothing store in the heart of Wall Street.

  • Gabriel is an actor

  • Playing a customer profile while shopping for some clothes.

  • [worker] That belt is $150 dollars.

  • [customer] Thanks.

  • If you were shopping here and you heard this:

  • [worker] You're in the wrong store. We don't sell urbanwear here.

  • This is Wall Street, it isn't Harlem.

  • What Would You Do?

  • Well, we bring along a $250 million dollar shark!

  • Someone who knows a bit about fashion and what it's like to be profiled.

  • [Damon] Hated it! I'm out.

  • That's right! Damon John, founder of Fubu clothing, investors, Shark Tank.

  • He sits with me behind the scenes to watch this all unfold.

  • [worker] Hello there.

  • [customer] Hey, how you doin?

  • [worker] Hi.

  • [worker] Sir, something you're looking for?

  • [customer] Uhh.. just checking out the jackets right now.

  • [worker] You know that's a $600 dollar jacket. Right?

  • [customer] O-kay.

  • [worker] Alright. Just want to let you know.

  • Right off the bat, our sales man makes things.. uncomfortable.

  • [worker] Sir, we do have a lot of cameras throughout the store. Just wanted to make sure you were aware of that.

  • [worker whispering] I just want to make sure that it's not bothering anyone over here. You guy's are okay?

  • [female customer #1] Uh, why would he be bothering us?

  • [worker] I just wanted to make sure. I don't - I want to make sure a customer is certian

  • [female customer #1] Well-

  • [worker] I would rather be spending my time and attention with, you know, ladies like you that are obviously able to afford, you know, clothes in this store.

  • [female customer #1] How do you know he's not able to afford anything?

  • [female customer #2] But, I don't even have a job.

  • [female customer #1] She doesn't - She's in Med School and I'm a stay at home mom.

  • [worker] You have a Louis Vuitton bag. You guys have -

  • [female customer #1] I mean, honestly. He probably has more money than we do if he's looking at $600 jackets.

  • [worker] I highly doubt that.

  • Crystal Harrison is incredulous. And then, our sales man makes it crystal clear.

  • I mean, 9 times out of 10, if somebody steals something, they're black. Okay? I mean, it's -

  • pretty much how it goes.

  • [worker] It's not racist! It's just - it's just the facts. Okay? It's not about racism.

  • [worker] You guys watch the news, I mean -

  • [female customer #1] He's not bothering us.

  • [worker] Okay.

  • [femalecustomer #1] You're more bothering us than he is.

  • [Damon] She said, "You're more bothering us than she is."

  • [female customer #2] Aren't you being rude to him? What if he's like, a celebrity?

  • It struck me that you were laughing throughout it all.

  • [female customer #1] Well, because I was so uncomfortable so I had no idea what to do.

  • It was nervous laughter.

  • [female customer #1] Yeah, I'm still really nervous.

  • We're at it again with Damon John riding shotgun.

  • And what he sees, doesn't surprise him.

  • [worker] I really don't think we have anything that's gonna interest you, sir.

  • [worker] We're very - kind of a classic, gentleman look.

  • [customer] I don't know what that means but.. I'm just gonna look at a suit, okay?

  • [customer] I got a credit card. I can pay for this.

  • [worker] You have a credit card?

  • [customer] I do have a credit card. Wanna see it? Here you go.

  • [worker] We don't take stolen credit cards, sir.

  • [customer] Come on man, why would you think my credit card is stolen?

  • Not a word.

  • Even when our sales person gets security involved.

  • [security] I'm gonna have to pat you down.

  • [customer] I don't believe this man. This is messed up.

  • [worker] Sir, we need you to take your jacket off. Okay?

  • [customer] Is this legal?

  • [worker] Yes, it's legal.

  • [customer] I didn't do anything, I'm just looking at the clothes. [worker] We have to protect our merchandise.

  • [worker] We have to protect the merchandise in the store.

  • Gabriel is clearly not getting any help from our sales man.

  • So, he approaches this next woman for some advice.

  • [customer] Excuse me, can I get you're opinion? Does this look good?

  • [worker] Is he- is he bothering you? I don't- I'm sorry.

  • [customer] Does it work with the hoodie?

  • [female customer] No.

  • But again, our sales man is right there; thinking and saying the worst of Gabriel.

  • [worker] Sir, can I just take a look inside that jacket?

  • [customer] Why? This is-

  • [worker] I feel as though you may have put something in that jacket.

  • [worker] Can you just pat him down and make sure that he doesn't have any-

  • So far, no one seems to object to this embarrassing, public, pat down.

  • That is, until her husband, Raul Sigara, takes a step forward.

  • [Raul] I don't want to intrude or anything but, you know, I live in Europe so- I mean..

  • [Raul] This would never happen in Europe.

  • [Raul] You can't profile on the basis of looks of someone.

  • Wow.

  • [worker] No, I wasn't profiling anyone.

  • [Raul] No, what I'm saying is that, how can anyone make conclusions on the basis of the color or, you know, looks, and stuff like that?

  • [worker] I mean, 9 times out of 10 when someone steals something, they look like him.

  • Raul is speechless.

  • [worker] Are you saying I was wrong?

  • [Raul] Oh, yeah. Definitely.

  • But his wife, she's just getting started.

  • [worker] So, I was making you uncomfortable?

  • [worker] He looks like he's someone that would steal from-

  • [female customer] No he does not!

  • [female customer] Because he's black? Are you racist?

  • Before she gives us any proof, it's time to introduce ourselves.

  • So you notice right away, and you whisper to your husband

  • [female customer] I said, "I just want to leave."

  • Right away? [both] Yes.

  • [Raul] She wasn't very far from slapping you

  • Until now, Damon has just been watching our scenario unfold.

  • Alright, Damon is gonna get ready for his next scene.

  • But, what if he jumps right in?

  • [Damon]Alright, how do I look?

  • With a help of a disguise, this multimillionaire is about to be profiled himself.

  • [worker] I'm just- give me a second to check in your jacket.

  • [Damon] What do you mean, check my jacket?

  • [worker] Now we need to- Security!

  • This next man notices but, he doesn't say a word.

  • [Damon] What do you- what do you mean?

  • Well now Damon, like Gabriel before him, is in the middle of the store getting stopped, harassed, and frisked.

  • [worker] I'm pretty sure I saw you put something in your pocket.

  • [Damon] I just stood right here. I just walked in.

  • [worker] Just give him a quick pat down and let's make sure he didn't take anything. Okay?

  • He could be worth the GDP of a small country and still, no one steps in.

  • So we send our shark back into the tank one last time.

  • [worker] Sir, do you have any idea how much this store costs? I mean, things are very expensive here.

  • [worker] I mean, it's a very high up store. This is mostly Wall Street banker types.

  • [Damon] I, uh.. Okay, I mean, I, uh, get it. I'm-

  • This next man just can't turn away.

  • [worker] Seeing people that look like you, who come in and, you know, I mean, you're making people feel uncomfortable here.

  • [male customer] Why would you tell him that?

  • [worker] You're just not the type of customer that we have. I mean, just look at him.

  • [male customer] Yeah, but I've been lingering around, took a phone call.. I mean, I don't usually get into people's business but it's a judgment call you're making based on how someone looks.

  • [male customer] I've been lingering around even longer.

  • [worker] You know, you're dressed very nicely.

  • [male customer] I think you're being totally inappropriate.

  • [worker] I'm sorry that you're feeling that way but I-

  • [male customer] Well, I think you should apologize to him

  • [worker] I think you should mind you're own business.

  • [male customer] I can respect that but, at the same time, when you see injustice taken in place, like you're doing right now, people have to step up

  • [worker] Do you feel safe around a guy that looks like this?

  • [male customer] I feel less safe based on your comments right now.

  • [male customer] I think the way that you're engaging him makes me feel unsafe because it's filled with bias. I think it's filled with a lot of prejudgment and I think you guys should engage him.

  • I think it's.. What Would You Do?

  • How you doing, my man?

  • [male customer] Oh, man! Are you serious?

  • It's 'What Would You Do?'

  • You okay?

  • [male customer] I'm good man, I'm gettin' a little hot in here!

  • The fact that you're African American had something to do with it?

  • [male customer] Of course, I've been subjected to discrimination. Of course. It's hard to escape it in New York or anywhere.

  • [male customer] If I'm not dressed like this, if I have on my basketball cap and I walk into a store, it's the same kind of thing.

  • And you can be wrong about who that person is!

  • [male customer] Absolutely. It could be me! The guy who's ready who hold up the store, dressed or undressed.

  • Or, that guy could have a lot of money.

  • [male customer] Absolutely.

  • You heard of Shark Tank?

  • [male customer] Absolutely.

  • You know Damon John?

  • [male customer] I thought that