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  • TODAY APPLE UNVEILED A COLORFUL LINE OF LOWER-COST IPHONES, A NEW FLAGSHIP IPHONE 5S...DETAILS

  • HERE.

  • AT TODAY'S KEYNOTE IN CUPERTINO, APPLE VALIDATED MANY OF THE RUMORS SWIRLING AROUND A NEW,

  • DIVERSIFIED LINE OF IPHONES TO SUIT DIFFERENT BUDGETS, PERFORMANCE NEEDS AND YES...COLOR

  • PREFERENECES.

  • THE DEVICES ANNOUNCED TODAY WERE THE IPHONE 5C AND THE IPHONE 5S, BOTH OF WHICH WILL RUN

  • IOS 7, WHICH WE FIRST HEARD ABOUT IN JUNE.

  • AND IOS7 ISN'T STRICLY EYE CANDY, APPLE WANTS YOU TO KNOW. IN ADDITION TO ALL THE PRETTY

  • COLORS, YOU'LL ALSO SEE A NEW **SINGLE-SWIPE CONTROL PANEL AND NOTIFICATIONS CENTER...IMPROVED

  • SEARCH **... NEW RINGTONES AND DEFAULT TEXT TONES...AND A SMARTER SIRI! ALSO IMPROVED

  • IS APPLE'S PHOTO APP, WHICH ARE NOW CATEGORIZED INTO "MOMENTS". THEY'VE ALSO ADDED AIRDROP

  • PHOTO SHARING, AND NUMEROUS OTHER IMPROVEMENTS INCLUDING ITUNES RADIO.

  • ** IOS7 WILL BE AVAILABLE - FOR FREE - ON SEPTEMBER 18.

  • BUT WE ALREADY KNEW ABOUT MOST OF THIS...ONTO THE PHONES THEMSELVES.

  • AND GUESS WHAT? THE IPHONE 5 IS GOING AWAY - WON'T BE SOLD ANYMORE IN APPLE STORES. TAKING

  • ITS PLACE ARE ONE HIGH END AND ONE LOWER END MODEL.

  • THE LATTER IS THE 5C, PRICED AT 99 BUCKS FOR 16GIG, AND 199 FOR 32 GIGS, BOTH WITH **A

  • TWO YEAR CONTRACT. WHAT IS IT? SPECS WISE, The iPhone 5C **HAS A 4-INCH RETINA DISPLAY,

  • IS POWERED BY AN A6 CHIP, will INCLUDE 4G LTE support and it will have a Lightning cable,

  • AS WELL AS an 8-megapixel iSight camera with a five-element lens. WHAT ELSE? LOTS AND LOST

  • OF COLOR OPTIONS, WHICH INCLUDE THAT BEAUTIFULLY PLASTIC FRAME AND A BUNCH OF APPLE-MADE CASES

  • TO CHOOSE FROM.

  • APPLE MAKES IT PRETTY CLEAR THAT THE 5C IS INTENDED FOR EMERGING MARKETS OR THOSE JUST

  • GETTING STARTED IN THE APPLE ECOSYSTEM.

  • BUT THEN THERE'S THE 5S. AGAIN, PRETTY, IF MORE SOPHISTICATED METALLIC COLORS, INCLUDING

  • **THE RUMORED GOLD, AND ONE CALLED "SPACE GREY".

  • AS FOR THE INSIDE OF THE DEVICE, APPLE TOUTED SIGNIFICANT PERFORMANCE IMPROVEMENTS, WHICH

  • INCLUDES **THE A7 - A 64 BIT CHIP, AND WHAT THEY CALL "DESKTOP-CLASS ARCHITECTURE" - ALL

  • TOLD, THEY SAY THE 5S IS UP TO TWICE AS FAST AS THE PRIOR GEN WITH TWICE THE GRAPHICS PERFORMANCE,

  • SHOWING THESE NEW BENCHMARKS WITH SOME GAMEPLAY **FROM INFINITY BLADE.

  • THERE'S ALSO SOMETHING NEW CALLED THE M7, WHICH IS A DEDICATED CHIP TO MEASURE MOTION

  • DATA, ACCELEROMETER, GYROSCOPE AND COMPASS - EVERYTHING YOU NEED FOR FITNESS TRACKING.

  • WHICH COULD HINT AT FUTURE DEVELOPMENTS FOR APPLE.

  • ALSO NEW ARE SOME BIG IMPROVEMENTS TO THE CAMERA, INCLUDING A 120 FRAME PER SECOND SLO-MO

  • MODE, BURST MODE - **THAT TAKES UP TO 10 FRAMES PER SECOND, AUTO IMAGE STABILIZATION, BETTER

  • IMAGE PROCESSING AND A COLOR-CHANGING FLASH - ALL ADDING UP TO WHAT APPLE IS CALLING "SLR

  • QUALITY" PHOTO OPTIONS IN YOUR NEW 5S PHONE.

  • LAST BUT NOT LEAST, THERE'S THAT FINGERPRINT SENSOR WE HEARD SO MUCH ABOUT.

  • CALLED TOUCHID, THIS IS A 500PPI SENSOR BUILT RIGHT INTO THE HOME BUTTON OF YOUR PHONE.

  • IT TAKES THE PLACE OF THE PASSWORD, ELIMINATING NUMBER CODES IN FAVOR OF ONE TOUCH ACCESS

  • TO YOUR PHONE AND EVERYTHING THAT'S IN IT. IT CAN ALSO BE USED TO AUTHENTICATE YOUR ITUNES

  • PURCHASES. ANSWERING TO UNDERSTANDABLE SENSITIVITY ABOUT FINGERPRINT PROCESSING, APPLE POINTED

  • OUT THAT TOUCHID INFO WON'T BE STORED ANYWHERE ONLINE, ONLY LOCALLY ON THE PHONE.

  • THE IPHONE 5S IS PRICED AT $199 FOR 16 GIG, $299 FOR 32G, AND $399 FOR 64GIG, ALL WITH

  • CONTRACT. BOTH PHONES WILL GO ON SALE SEPTEMBER 20.

  • FOR MORE APPLE DETAILS AND ANALYSIS, CHECK OUT THE REST OF OUR COVERAGE AT REVISION3.COM/APPLE

  • WILL YOU BE BUYING EITHER OF THE NEW IPHONES? LET US KNOW YOUR REACTION IN THE COMMENTS

  • AND DONT FORGET TO SUBSCRIBE. FOR TFN THIS IS ANNIE.

  • WILL YOU BE BUYING EITHER OF THE NEW IPHONES? LET US KNOW YOUR REACTION ON TWITTER AT TECHFEED

  • UNDERSCORE NEWS OR ON FACEBOOK AT TECHFEED TV. FOR TFN THIS IS ANNIE.

TODAY APPLE UNVEILED A COLORFUL LINE OF LOWER-COST IPHONES, A NEW FLAGSHIP IPHONE 5S...DETAILS

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