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  • - You have to understand

  • you can do nothing right for the next seven years

  • start putting it together on your thirtieth birthday

  • and still have plenty of time to achieve everything.

  • (upbeat music)

  • if you could be the layer above the internet

  • you are the world, that's what Amazon, Google,

  • Apple and Facebook fight for.

  • We fight for being the best practitioner on that next level.

  • Got it?

  • That's the game, that's where nobody sees

  • the macro of all this, that's why I'm good.

  • - But it's the thing I'm grappling with.

  • - [Gary] Go ahead.

  • - So I can scrape the bottom of the barrel

  • and take the rest of the ice cream in the carton

  • 'cause there's still some in there.

  • - 100%.

  • - Or I can use my energy and time to try to create

  • provisions for the future and change mindset.

  • One's a morality play, one's a land grab for money.

  • - Well I mean, to me, the morality play always works

  • 'cause you end up with more money.

  • Everybody's watching.

  • Let me say this brother.

  • Listening to your situation and ending with this.

  • People watch it.

  • - Yeah.

  • - So just keep being right, the number one thing

  • that has allowed all my happiness and success

  • is never wavering from my 100% pure opinion

  • and having it documented whether it's just

  • 20 people in the room, everybody watched, at a conference

  • just be historically correct, that shit will work out

  • somebody is watching.

  • In a world that's changing so quickly

  • where everything is transparent,

  • where everything you do is captured,

  • with Flickr and YouTube and Twitter and Quick and Kite

  • and things to that nature where every part of your movement

  • is captured, what's going to happen

  • is that people that are good, that are awesome,

  • that come from the heart are going to win

  • and people that are bad that have horrible intentions

  • are going to lose, understand this.

  • Anything you do is going to be known.

  • You're not gonna be able to have multiple personalities

  • one for the chicks, one for business, one for this

  • uh-uh, it's over, you are who you are now in this world

  • and you need to understand that very quickly.

  • Your personal brand now is completely

  • exposed to the world 24/7.

  • Everybody, my friends, is now the media

  • and because of this, the media's a great equalizer

  • and everything you do will be exposed and unraveled.

  • So try to think very hard what you want to be to the world.

  • The only thing I do for a living

  • is I reverse-engineer who I'm trying to get to.

  • The only reason I did that video with A Boogie

  • is 'cause I wanted you to see it.

  • All I do is pay attention to attention.

  • Right and then I reverse back to what's happening in culture

  • and that's how I think about things.

  • That's how you think about selling, it's all about empathy.

  • One of the great traits that I wish all of you can develop

  • is also one of the best business traits

  • and what makes people get sales people.

  • If I actually care more about you

  • than I care about what I want

  • then I start thinking in that way.

  • When I walked in here right now

  • even the references I'm making

  • it's to make it interesting for you.

  • So when you try to sell your safety product

  • you've gotta figure out who's making that buying decision

  • and are you bringing them value

  • not what's fun for you.

  • If you want to do what's fun for you

  • then sell something that's fun for you.

  • What I'm doing right now is I'm going to offices

  • because last night I sent an email around 11 p.m.

  • that I wanted the organization to remember

  • even though 98% is doing it

  • I want 100% kindness and empathy throughout the organization

  • so I'm just kind of making some

  • inside jokes with the company.

  • Is everybody being kind in here?

  • Is this a kind conversation?

  • - Very kind. - All right good.

  • - Yes very kind.

  • - [Woman On Phone] Per se, so.

  • - [Woman] Oh my God, you scared me, it's just--

  • - [Gary] Shit I was trying to mute it.

  • - [Woman] Are you kidding?

  • (laughing)

  • - [Gary] Somebody call in, I'm so sorry.

  • - [Woman] Blend it anyway, for the production

  • and then I'll drop that in here

  • and if it needs to go into 27 then

  • I'll just make a note of that, oh hi (chuckles)

  • - [Gary] Hey.

  • Just checking in, making sure everybody

  • is being kind in this meeting.

  • - [Woman] We're always kind, yes.

  • - [Male] No, not at all.

  • - [Woman] This is the kindness we will--

  • - [Gary] Is everybody being kind in this meeting?

  • - Oh my God, you scared me.

  • (laughing)

  • - [Gary] Is everybody being super kind in this meeting?

  • - [All] Yes!

  • - Okay, awesome.

  • 9-8-0.

  • - 9-8-0

  • 6-7-8

  • 7-1-4

  • 8-0-1.

  • - Eli, this is Gary Vaynerchuk.

  • - [Eli] What?

  • - Yeah! - [Eli] No way.

  • - Yeah, it really is Eli.

  • - [Eli] What, it's so awesome to hear from you Gary.

  • How are you doing?

  • - I'm tremendous, I wanted to take a quick second

  • and thank you for buying the t'shirt from First In Line.

  • - [Eli] Wow, yeah, oh I was excited to see it go up.

  • So thank you for the opportunity.

  • I actually was able to get me a pair

  • of the Crushing It shoes off the First In Line drop

  • that you did the other day online too

  • so I was pretty stoked on that.

  • - You were one of those people that actually got it?

  • - [Eli] Yeah I was one of the 25 (mumbles)

  • - That's fucking what's up, man.

  • - And I just wanna let you know too, I'm sitting on them.

  • I'm gonna sit on them for a while.

  • - 10 G's baby, 10 G's.

  • Everybody's gonna laugh and then one day

  • you're gonna fucking kill it with that, Eli.

  • - [Eli] That's what I was thinking too.

  • I've just been paying attention to what you're saying

  • and everybody is looking for the short 400

  • but I'm gonna hold onto them and get when it counts.

  • - I love it man, well listen

  • I hope you have the best day ever.

  • - [Eli] Thanks Gary, I hope you have the same

  • and I really appreciate that call

  • it was awesome to hear from you.

  • - Thanks brother, take care.

  • What can I answer for you?

  • - So something--

  • - Can you find me Marcus?

  • - Something that I was just thinking about recently

  • so since I graduated, I was in school for like

  • 16 years of my life. - Yeah.

  • - And I find the transition a little bit difficult in--

  • - Because that was so structured?

  • - Yes.

  • - Yeah I mean honestly, don't beat yourself up.

  • - Yeah.

  • - You landed in the right place.

  • We're not gonna beat you up.

  • - You don't (chuckles) everyone's so inviting.

  • - So I think you're beating yourself up.

  • You're five seconds out.

  • - I know.

  • - The end.

  • - That's definitely the hardest part

  • 'cause I always used to say, like

  • yeah you always have, like, oh project for three months

  • you're done, like you did great A

  • and now it's like, okay now it's like you always say

  • it's like a long game, it's like all right

  • when do you finally see the fruits of your labor come out

  • and you never know when it'll happen,

  • when it'll actually complete.