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  • Translator: Katheryn McGaffigan Reviewer: Jenny Zurawell

  • Today I'm going to unpack for you

  • three examples of iconic design,

  • and it makes perfect sense

  • that I should be the one to do it

  • because I have a Bachelor's degree in Literature.

  • (Laughter)

  • But I'm also a famous

  • minor television personality

  • and an avid collector of

  • Design Within Reach catalogs,

  • so I pretty much know

  • everything there is.

  • Now, I'm sure you

  • recognize this object;

  • many of you probably saw it

  • as you were landing your private zeppelins

  • at Los Angeles International Airport

  • over the past couple of days.

  • This is known as the Theme Building;

  • that is its name for reasons

  • that are still very murky.

  • And it is perhaps

  • the best example we have in Los Angeles

  • of ancient extraterrestrial architecture.

  • It was first excavated in 1961

  • as they were building LAX,

  • although scientists believe that

  • it dates back to the year 2000

  • Before Common Era,

  • when it was used as

  • a busy transdimensional space port

  • by the ancient astronauts

  • who first colonized this planet

  • and raised our species

  • from savagery by giving us

  • the gift of written language

  • and technology and

  • the gift of revolving restaurants.

  • It is thought to have been

  • a replacement for the older space ports

  • located, of course, at Stonehenge

  • and considered to be

  • quite an improvement

  • due to the uncluttered design,

  • the lack of druids hanging around all the time

  • and obviously, the much better

  • access to parking.

  • When it was uncovered,

  • it ushered in a new era

  • of streamlined, archaically futuristic design

  • called Googie,

  • which came to be synonymous with

  • the Jet Age, a misnomer.

  • After all, the ancient astronauts who used it

  • did not travel by jet very often,

  • preferring instead to travel by feathered serpent

  • powered by crystal skulls.

  • (Applause)

  • (Music)

  • Ah yes, a table.

  • We use these every day.

  • And on top of it,

  • the juicy salif.

  • This is a design by Philippe Starck,

  • who I believe is in the audience at this very moment.

  • And you can tell it is a Starck design

  • by its precision, its playfulness,

  • its innovation and

  • its promise of imminent violence.

  • (Laughter)

  • It is a design that challenges your intuition --

  • it is not what you think it is when you first see it.

  • It is not a fork designed

  • to grab three hors d'oeuvres at a time,

  • which would be useful out in the lobby,

  • I would say.

  • And despite its obvious

  • influence by the ancient astronauts

  • and its space agey-ness and tripodism,

  • it is not something

  • designed to attach to your brain

  • and suck out your thoughts.

  • It is in fact a citrus juicer

  • and when I say that,

  • you never see it as anything else again.

  • It is also not a monument to design,

  • it is a monument to design's utility.

  • You can take it home with you,

  • unlike the Theme Building,

  • which will stay where it is forever.

  • This is affordable

  • and can come home with you

  • and, as such, it can sit

  • on your kitchen counter --

  • it can't go in your drawers;

  • trust me, I found that out the hard way --

  • and make your kitchen counter into

  • a monument to design.

  • One other thing about it,

  • if you do have one at home,

  • let me tell you one of the features you may not know:

  • when you fall asleep,

  • it comes alive

  • and it walks around your house

  • and goes through your mail

  • and watches you as you sleep.

  • (Applause)

  • Okay, what is this object?

  • I have no idea. I don't know what that thing is.

  • It looks terrible. Is it a little hot plate?

  • I don't get it.

  • Does anyone know? Chi?

  • It's an ... iPhone. iPhone.

  • Oh yes, that's right, I remember those;

  • I had my whole bathroom tiles

  • redone with those back in the good old days.

  • No, I have an iPhone. Of course I do.

  • Here is my well-loved iPhone.

  • I do so many things on this little device.

  • I like to read books on it.

  • More than that, I like to buy books on it

  • that I never have to feel guilty about not reading

  • because they go in here and I never look at them again

  • and it's perfect.

  • I use it every day to

  • measure the weight of an ox,

  • for example.

  • Every now and then,

  • I admit that I complete

  • a phone call on it occasionally.

  • And yet I forget about it all the time.

  • This is a design

  • that once you saw it,

  • you forgot about it.

  • It is easy to forget the gasp-inducement

  • that occurred in 2007 when you first

  • touched this thing because it became

  • so quickly pervasive

  • and because of how instantly

  • we adopted these gestures

  • and made it an extension of our life.

  • Unlike the Theme Building,

  • this is not alien technology.

  • Or I should say,

  • what it did was it took technology

  • which, unlike people in this room,

  • to many other people in the world,

  • still feels very alien,

  • and made it immediately and instantly feel

  • familiar and intimate.

  • And unlike the juicy salif,

  • it does not threaten

  • to attach itself to your brain,

  • rather, it simply

  • attaches itself to your brain.

  • (Laughter)

  • And you didn't even notice it happened.

  • So there you go. My name is John Hodgman.

  • I just explained design.

  • Thank you very much.

  • (Applause)

Translator: Katheryn McGaffigan Reviewer: Jenny Zurawell

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B1 US TED design iphone monument ancient theme

【TED】John Hodgman: Design, explained. (John Hodgman: Design, explained.)

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    Zenn posted on 2017/10/18
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