Name: The biggest myth around the iPhone X
Uploaded: 2017-12-04T09:02:25.000Z
Duration: 1 min 45 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

Many people expected the reveal of the iPhone X to trigger an upgrade super cycle

and lead to a great increase in number of iPhones sold in 2018.

Transition words & phrases

One of the reasons that people expected this was because the iPhone X

was gonna be one of the first new design reveals since the iPhone 6.

UBS sees it a little bit differently. Results from UBS evidence lab smartphone survey

show buying intentions are flattish from a year ago

for people planning to upgrade their iPhone.

And they're also showing that the average age of handsets

is stabilizing at about two to two and a half years,

so this hasn't shown, according to their data, a huge increase in the number of people that are buying the new iPhone X.

UBS still expects strong sales but they do not see the super cycle happening.

that the features that Apple was presenting and that they were so excited

the things that people care about are still

Certainly what I care about, it's the only thing I've talked about in my iPhone X.

The things people don't care about that they care about the least,

that they rate more unimportant than important,

are virtual reality, Face ID and augmented reality,

which are three of the biggest things that they revealed

UBS still has a "buy" rating on the stock

and has a price target of a hundred and ninety dollars per share

They just don't expect to see a pickup in iPhone sales.

According to UBS's is Stephen Milunovich,

"The stock narrative should from iPhone to cycles to iPhone annuity —

How does Apple monetize the installed base through additional products and services?"