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  • 3 marked Zuckerberg, the founder of Facebook

  • here. Great. And we're just

  • gonna ask a few questions to start out with.

  • And then we're gonna turn it over to the ID and saying

  • you and that's where he is on your

  • mind answer. Thanks for coming.

  • So it's, it's, it's. It's really

  • awesome this is like my people.

  • What they wanna go way,

  • way back to you before Facebook,

  • I know you've the couple things in high

  • school or later on before Facebook, what

  • did you learn from any of those experiences

  • that you apply to when you're building

  • Facebook.

  • One in 8 mostly built stuff that

  • I liked rights

  • all you know as an escort games and

  • adult day eyes for the games against

  • me and my friends they eyes

  • whereas against each other and fun.

  • And then, you know what

  • I wanna go to colleges started messing around with a much

  • different programs that in order to

  • to get them to work I'm part other people

  • actually use them as well. So I think that

  • was the story that sounds at all about how it the same time is

  • building Facebook.

  • This built during either reading

  • period before finals much much spring

  • semester fall semester of my my

  • sophomore year and. And is this the room

  • of the justice that those taking

  • out however this Nike

  • arts yet to learn the historical significance

  • of all these different pieces of

  • art and and gun to class all

  • semester right and and house was to be studying

  • during Niger re instead as

  • building Facebook for for those 2 weeks.

  • I'm so a few days before the exam was pretty screwed

  • and all walks. What they did was they went to the course website

  • and just

  • download all the images that they were there.

  • There is one the significance of an made it really

  • simple website that this would

  • randomly we take you to one of those images men have

  • a text underneath where you go, just right in

  • some notes about what the significance of that image was

  • an entered something you can see what other people wrote my

  • centered around to the sorry

  • feedback.

  • The that the class

  • lessons that article study at all

  • and then everyone then

  • all the notes that I needed to to pass the

  • and and the the professor

  • told me that that this final had the most.

  • I have had the best rates at any he's

  • ever done. So I was. This is my first

  • social hack right

  • well and to make it so that you know.

  • Want to get some information out there and

  • needed to build an incentive structure so that other

  • people it would base the people you want to put

  • this information and and you know I mean a lot of

  • stuff that they learn by doing those kinds of things that

  • Harvard complete out Facebook as well. And what I want to do

  • is make something that will just make the

  • the kind of society at Harvard, and then after that

  • more probably more open and the

  • way to do that is kind of give people incentives to share information

  • with the people around them. So I, oh,

  • it was just. But by the time I got around building this

  • but they did in 2 weeks because there is any

  • Peter such a mass but

  • built up so much stuff and some on my own.

  • Before that, but I could just come out through the whole thing together

  • pretty quickly. So that

  • when you have the first users of Facebook.

  • But really, they're using Facebook for the

  • same reasons that people do now. And did you have

  • features in it, but specifically were

  • to make it viral or the first users

  • and seeing it. Well,

  • you know, I think the uses were pretty much the same.

  • In a lot people out. Stay in touch with

  • people but so simple like 10,000

  • lines of code, or something and you know

  • it, it did have all the features that people have that has better

  • its own there. There were no messages read all your hard work

  • there's profiles people

  • a friend to poke people that was there as

  • second home

  • and then everything else built

  • and in people talk about

  • about kind of launch early and and

  • a raid and Facebook is a really good story of

  • about.

  • You know a lot of what we learned.

  • It we we just went from watching our people use the sites

  • in one of the things that people do today is

  • they they share huge on photos on the site

  • and this book, I think is by far than the number one photo-sharing

  • site and and what what started off as

  • we really just how do you, can you can upload one

  • we we just watch our users on a daily basis.

  • But to put in new photo up and

  • work right is clearly a lot of demand for people

  • to. One of them a lot of photos. So maybe that's

  • American went around that for a little bit later didn't

  • have enough money to buy all the infrastructure to really

  • it's weird mix of money first. But,

  • well, a lot of it is just watching what people

  • people aren't you and.

  • You know me,

  • one of the cool things of the program

  • shirts build something people want and.

  • I think that that philosophy

  • is based that right on for building a company

  • you know early on. I just didn't start

  • Facebook even as the company I started this project

  • is something that I want to existed first at Harvard, and

  • then they would start because after that.

  • It's amazing how much stuff we

  • messed up short, but from the beginning

  • and I never it will pick

  • up about 12,000 F personnel have

  • the first year in the ground Haliva

  • down the mistakes made

  • a lot of people in this.

  • We all want to make.

  • Where do I start.

  • How about the way

  • sign of the flight. And then going

  • reflect the Florida.

  • Yeah. As the company originally

  • to about.

  • No, I just start the company with.

  • A couple my friends at Harvard thought were

  • were really smart but you know what,

  • what kind of a different levels of commitment in terms of building a

  • company. So when I moved out to California which

  • end up in a really important thing for Facebook because

  • I was 19 at the time, and I just had like no

  • idea what all the stuff they needed to do to build a company. And

  • so can I, such a good place for I'm having

  • all the infrastructure that you need to, to build a company.

  • But then a lot of folks 1 without

  • him. So.

  • Yes. So a lot of the, the early founder fractured

  • like that, but I know I just it didn't

  • want to be involved in setting up the company part of it also

  • basically what we have the sky what it was a really

  • smart guy. He was

  • hugely the economics classes that I took at Harvard

  • and like remember interactive

  • element the awesome very very

  • business savvy. He'll be good to help set up a business

  • and. And that what we did wasn't

  • so summing up the normalcy court structure run set

  • up adherence to the standard for building a company.

  • She was from Florida and sort of Florida

  • all.

  • And as I I don't. Yeah, I like

  • I mean to this they know what all

  • the things were that were wrong with that except that as soon

  • as I moved out here and not a lawyer, they were just like

  • I that's like number one to unwind.

  • In the beginning, we weren't even

  • trying to that there is a single we were

  • trying to make it as big as possible and we don't want to see if

  • if it was some really resonated

  • with a lot of people and to provide a huge amount of value.

  • So you know when you start a company

  • that is if you, if you think you're market at the tip

  • thing that you want to do is go find the path of

  • least resistance to getting people an early on

  • we cannot choose the opposite path after Harvard after a lot

  • of people were using it in the first couple weeks obvious people

  • started writing in and and you know and trust that they wanted

  • a version of this of their own schools and.

  • Instead of launching the school. So we thought that it would be

  • most receptive. What we want to do is on launch

  • of the schools that with other people did at least receptive

  • right so I launch at Columbia and Stanford

  • and yell and the reason why we thought that people might be the least

  • receptive there was cause they already had some kind of small

  • community on that basically was was pretty ubiquitous

  • at the school in Konduz this thing that some

  • that are a student wrote

  • on the see UK Nancy a community

  • Stanford I think had this in circle

  • playing the. The body in say like

  • try to get some users going in

  • have it spread. No, no I

  • own. This is like that, my friends.

  • Are people who really like building good stuff

  • when the sort of people who join me and and and

  • and joined Facebook and a longer so there and a

  • one-on-an-hour doing other core things.

  • We are still at this joke about people

  • who just want to start companies but were actually that focus

  • on building something that was like super valuable.

  • Now there's a lot of that in Silicon

  • Valley and I, and like I know that

  • that part of the the development turns me off but

  • but for for for

  • us where we want to do is make sure that, like this is actually something

  • that was gonna be a valuable thing before we just invest a huge

  • amount of time it. Fans I have script

  • for us he's real palace. Okay. You

  • know. A lot of start-ups

  • faces a whole chicken and egg thing it's not valuable

  • to more than one person, uses Facebook. So when you first

  • started, how did you get people

  • to spread the word and actually participated.

  • I mean I think

  • Facebook is colored by definition pretty viral

  • product that is a lot of the value in using it

  • is that your friends are there and that you're using it with them.

  • So, there are lot of sites now try to include

  • some kind of contact importer, something

  • like that and you know for a lot

  • of it doesn't really make a lot of sense in and doesn't fit

  • into their product well for Facebook it it's like

  • it fits so well rates if you want your friends to be

  • a part of us, because if we are doing is keeping in touch with your friends.

  • So. You actually wasn't

  • until a few years and that we even started building

  • some tools that.

  • That the made it easier for people to

  • to import their friends and and bring fans to the site

  • and that was to spend the huge thing that that that

  • that spiked growth but and before that it just,

  • there is, you know, a huge amount of just kind of organic

  • spreading on campuses where people would you know their

  • house less than things are kind of no use to sign up for this thing

  • and and what it is and things after we launched

  • the that this first 3 schools are

  • that the secondary schools which we want to be war chairperson work

  • at the launch of the schools that had the most recommend

  • that that the boat most on people asking for

  • this list at every given point in time and for

  • who had who is asking

  • for it. But the most in which schools have the most students

  • on it and we don't, that money to

  • to watch all this place and we rented service for $85

  • a month but adds up and we had enough money

  • we got more servers and wants to more schools

  • and we, we launched the schools after after

  • me that there was gonna be a good thing that that had the most

  • people who who who one that and and

  • some sort of darkness, the the school