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  • Trade shows involve considerable marketing and planning including space rental design and construction of the displays the trade show displays,

  • I went to a science fiction convention at the Los Angeles Convention Center last year. I met Darth Vader.

  • Those shows don't often use extravagant booths. In most trade shows, participating companies must invest a lot of money for booth space, travel, accommodations, and advertising.

  • There's also telecommunication, networking, promotional literature and marketing items such as branded promotional merchandise.

  • I got a coffee mug with R2D2 on it.

  • A trade fair, trade show, trade exhibition or expo is an organized exhibition where companies can showcase and demonstrate their latest products, services and activities.

  • It's also a time to examine market trends and opportunities and competition.

  • Consumer fairs are open to the public, but only some trade fairs are not open to the public.

  • Others can only be attended by company representatives, members of the press. Sometimes the public can go in the final two days of the exhibition.

  • Wow. How many shows are there every year?

  • In the United States, there are over 10,000 trade shows held every year. The tradition of trade fairs go back to late medieval Europe.

  • During the late 18th century, industrial exhibitions in Europe and North America became more common due to the Industrial Revolution.

  • In the 21st century, with the rapid industrialization of Asia, trade shows are now commonplace throughout Asia, where China dominates with more than 55% of all trade show space sold.

  • Yay. Asia!

  • Yay. Asia!

Trade shows involve considerable marketing and planning including space rental design and construction of the displays the trade show displays,

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B1 US trade asia exhibition convention marketing public

26: Planning for a trade show Part 1

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    Sh, Gang (Aaron) posted on 2017/07/17
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