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Trade shows involve considerable marketing and planning including space rental design and construction of the displays the trade show displays,
I went to a science fiction convention at the Los Angeles Convention Center last year. I met Darth Vader.
Those shows don't often use extravagant booths. In most trade shows, participating companies must invest a lot of money for booth space, travel, accommodations, and advertising.
There's also telecommunication, networking, promotional literature and marketing items such as branded promotional merchandise.
I got a coffee mug with R2D2 on it.
A trade fair, trade show, trade exhibition or expo is an organized exhibition where companies can showcase and demonstrate their latest products, services and activities.
It's also a time to examine market trends and opportunities and competition.
Consumer fairs are open to the public, but only some trade fairs are not open to the public.
Others can only be attended by company representatives, members of the press. Sometimes the public can go in the final two days of the exhibition.
Wow. How many shows are there every year?
In the United States, there are over 10,000 trade shows held every year. The tradition of trade fairs go back to late medieval Europe.
During the late 18th century, industrial exhibitions in Europe and North America became more common due to the Industrial Revolution.
In the 21st century, with the rapid industrialization of Asia, trade shows are now commonplace throughout Asia, where China dominates with more than 55% of all trade show space sold.
Yay. Asia!
Yay. Asia!
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26: Planning for a trade show Part 1

731 Folder Collection
Sh, Gang (Aaron) published on July 17, 2017    Sh, Gang (Aaron) translated    林恩立 reviewed
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