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  • A man

  • is not defined by his strength,

  • his image,

  • his courage,

  • his anger,

  • his toughness,

  • or his sexual orientation.

  • A man is defined by how he treats a woman.

  • If you're not a man,

  • you don't deserve a Tecate.

  • We don't need your business.

  • Don't reach for one.

  • We hope you hate it.

  • You're not one of us.

  • Not one more for you.

  • 2 out of every 3 women suffer some kind of violence in Mexico.

  • Tecate. Standing against domestic violence.

A man

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