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  • Samsung has unveiled its new flagship Android smartphone called The Galaxy S8,

  • and the company knows it's got to get this one right.

  • That's because Samsung's last major launch, The Galaxy Note 7, ended in disaster.

  • Users posted incendiary videos like this one, showing the phone capable of overheating and catching fire.

  • Samsung sided issues with faulty batteries, and after two rounds of global recalls,

  • the entire Note 7 crisis has estimated to have cost the company more than $6 billion dollars.

  • What's more, it may have also costed Samsung its lead in the global smartphone market.

  • According to Gartner, Apple share of sales edged past Samsung ever so slightly in the final quarter of 2016 by a margin of just 256,000 phones.

  • Before that, Samsung has beat Apple every quarter since the end of 2014.

  • Which brings us to Samsung's comeback attempt, the S8.

  • It comes in two sizes, both of which are larger than the latest iPhones.

  • The Samsung logo has been removed from the front of the phone to make more space to use the screen.

  • The S8 also comes with encrypted facial recognition and a virtual assistant named Bixby to give Samsung users an equivalent to Apple's Siri or Amazon's Alexa.

  • But of course there's still the question:

  • is it safe?

  • At Samsung, safety has always been our priority.

  • The company has been touting a new 8-point battery safety check in commercials released earlier this year.

  • Investors appear confident with Samsung shares trading near record high.

  • But Samsung faces another test later this year,

  • when Apple is expected to roll out the 10th anniversary version of the iPhone.

Samsung has unveiled its new flagship Android smartphone called The Galaxy S8,

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