Name: Why Is There Corn in Your Coke?
Uploaded: 2016-09-30T00:11:23.000Z
Duration: 3 min 25 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

Did you know that Coke used to be made with cane sugar in the U.S., but in 1984, they

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switched to corn syrup? You might wonder why they made the change. They did it to save

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money. It turns out that sugar in the U.S. is about twice as expensive as it is in the

rest of the world. But why is that? Well it can be explained by a concept economists talk

about a lot: concentrated benefits and dispersed costs.

Let me explain. In 1982 President Reagan reimposed a quota on imported sugar. Quotas restrict

the amount of a good that can be imported to the U.S., which reduces the supply of sugar

and protects domestic producers from foreign competition. When you reduce the supply of

sugar with a quota the price rises. That’s simple supply and demand economics. As a result,

American consumers pay more for sugar and products that contain sugar than they would

without a quota. A Commerce Department study estimated the cost of the quota to consumers

So why would the government put a policy in place that hurts the majority of consumers

and voters? Wouldn’t that be political suicide? Actually, no, because the $3 billion cost

is very dispersed among the whole population of consumers. Each of us individually pays

only about $10 more on sugar products a year, so we don't even notice it. Most of us have

no idea this quota even exists. And even if we do know about it, who's going to take the

time to complain to the government or spend money to lobby to change the law? All that

Meanwhile the benefits of the quota are very concentrated. Between 1980 and 1998, each

American sugar farmer made roughly $3 million a year extra as a result of the quota, so

each of them is willing to spend a lot of time and money making sure the law stays that

way. They sent lobbyists to DC to talk to politicians because they need the quota to

protect them from foreign competition. If the quota were removed, they would lose a

lot of money. And some of them might even go out of business.

So from a lawmaker’s perspective you have one side giving you all the reasons why the

policy’s so important, arguing we need the jobs or the industry or whatever their case

is, and you have another side that hardly speaks up at all. Which way are you going

Concentrated benefits and dispersed costs. This simple concept explains so much of the

policymaking and money spending that goes on in Washington. So what can we do to improve

accountability and get rid of wasteful spending? Unfortunately, as long as we allow government

to make policies that only benefit a certain group, that special interest will have a big

incentive to get involved in politics. If we don't want large agribusiness and other

big corporations lobbying for these benefits, the only real answer is to limit what the

government can do. More regulation or oversight won’t fix the problem.