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  • Hello Richard,

  • I'm Caroline Williams, the CEO of Bodyform.

  • We read your Facebook post with interest, but also a sense of foreboding and...

  • I think it's time we came clean.

  • We lied to you Richard.

  • And I want to say sorry.

  • Sorry.

  • What you've seen in our advertisements so far isn't a factual representation of events. We actually created those films to protect you and other men from the harsh realities of womanhood.

  • You're right.

  • The flagrant use of visualisations such as skydiving, rollerblading

  • and mountain-biking -

  • you forgot horse-riding, Richard - are actually metaphors

  • They're not real.

  • I'm sorry to be the one to tell you this but there's no such thing as a 'happy period'.

  • The reality is,

  • some people simply can't handle the truth

  • In the past we've tried to be more honest in our approach.

  • In the 1980s we ran a series of focus groups to help us gauge

  • the public's reaction to periods.

  • The cramps, the mood swings, the insatiable hunger...

  • and yes Richard,

  • the blood coursing from our uteri like a crimson landslide.


  • We knew we'd have to change our strategy.

  • And so, from that day to this we have managed to maintain this illusion.

  • But you Richard

  • have torn down that veil and exposed this myth,

  • thereby exposing every man to a reality we hoped they would never have to face.

  • You did that, Richard. You. Well done.

  • I just hope you can find it in your heart to forgive us.

  • [FARTS] Oh...

  • sorry Richard,

  • you did know that we do that too?

  • Didn't you?

Hello Richard,

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