Name: The Colbert Report - "Yo" Smartphone App
Uploaded: 2016-07-08T00:28:14.000Z
Duration: 3 min 31 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

Past simple

NATION, YOU KNOW, YOU READ THE PAPERS, YOU KNOW THAT WE

AMERICANS LIVE IN AN UNPRECEDENTED ERA OF

COMMUNICATION TECHNOLOGY, FROM TABLETS TO SMARTPHONES TO

FUTURISTIC GLASSES THAT INSTANTLY SEND THE MESSAGE,

NOW THERE'S A NEW APP THAT HAS EXPANDED THE POSSIBILITIES FOR

COMMUNICATION BY DRASTICALLY REDUCING THEM.

>> THERE'S A NEW SMARTPHONE APP SIMPLY CALLED YO. USERS CONNECT

WITH EACH OTHER THROUGH THE FREE APP AND PUSH ONE BUTTON TO

SO FAR, 50,000 USERS HAVE SENT ABOUT FOUR MILLION YO'S.

>> Stephen: THAT'S RIGHT, YO, AN APP ALREADY HUGELY POPULAR

WITH THE WORLD'S POPULATION OF SYLVESTER STALLONE.

NOW, WHEN I FIRST LEARNED ABOUT AN APP THAT BOILS DOWN ALL YOUR

COMMUNICATION INTO TWO LETTERS, I EXPRESSED MYSELF IN ONE.

( CHEERS ) I JOINED THE YO-TH MOVEMENT WHEN

I READ THE COMPANY BOASTS IT TAKES 11 TAPS TO SEND THE WORD

YO ON A RIVAL MESSAGING SERVICE COMPARED TO TWO ON THEIR APP.

TAPS YOU COULD BE SPENDING WITH YOUR CHILDREN.

AS ITS DEVELOPER PUTS IT WE LIKE TO CALL IT CONTEXT-BASED

YOU UNDERSTAND BY THE CONTEXT WHAT IS BEING SAID.

IN THE OLD DAYS IF I TEXTED SOMEONE THE WORD YO, AND I

WANTED THEM TO KNOW WHAT IT MEANT, I HAD TO FOLLOW UP WITH

FOR INSTANCE, AN ICE CREAM TRUCK CAN YO THE KIDS WHEN ITS

IMAGINE GETTING A YO FROM THE ICE CREAM TRUCK, AND PARENTS CAN

SIGN UP TO TELL THEIR KIDS TO STAY AWAY FROM ANYONE WITH THE

BUT WHY ARE THEY LIMITING THIS BREAKTHROUGH TO JUST OUR PHONES?

I BELIEVE WE CAN IMPLEMENT YO'S CONTEXT-BASED COMMUNICATION

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The Colbert Report - "Yo" Smartphone App

context

world

population

word