This is for a very sexy brand.

We're gonna give you a series of lines to read.

It's visceral, intimate.

We're selling sex here.

What is sexy?

What is sexy?

What is sexy?

Perfect. Let's do the next one.

What are your deepest desires?

Desires.

Desires.

Brilliant! Look right into the camera. Say "lust".

Lust.

Lust.

Lust is my mistress.

Now, keep it sexy, and really pour it on this time.

So...

Ok...

What's up?

You want me to say that sexy?

In 2012,

6.6 million children under the age of 5 died

Is that...sexy?

Sexier.

Almost 800 mothers and 18,000 young children die each day.

- From...mostly preventable...causes. - Ok -- It's not really sexy.

Strange saying it (that) like this.

Ther're 2.2 billion children in the world.

40% of them are living in countries -- with armed conflict.

Alright...

Can I take a little walk?

Just...

Yeah. Yeah. Loosen up.

This is not (a) sexy statement.

I feel bad.

In the Democratic Republic of Congo,

1 out of every 7 children die before their 5th birthday.

Ok, it's not an apology.

For every person killed in an armed conflict as many as 15 died from secondary and preventable causes.

Malnutrition.

Diarrhea.

Pneumonia.

And malaria.

Great!

Fantastic!

That wasn't really sexy.

I don't feel sexy saying this.

Are you attracted to me right now?

That's not really making a lot of sense, is it?

Ya.

It's just hard to make --

some of these words sound sexy.

None of this is sexy, but --

in this case, it's a very serious issue.

Right now, 80 million people are living and dying in areas affected by armed conflict and natural disaster.

More than 60 million of them are women and children.

We can't make this issue sexy,

but it deserves your attention.

It deserves your attention.

It deserves your attention.

It deserves your attention.