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  • The rivalry among tech giants is heating up again. Amazon is banning the sale of video streaming devices made by its competitors.

  • The world's largest online retailer will no longer sell Google's Chromecast or Apple's Apple TV as of October 29th,

  • a move that comes just before the key holiday season.

  • While Amazon sells a competing video device, the Fire TV, the decision appears to be focus on promoting Amazon's content, which it has spent billions of dollars developing in recent years.

  • Missing pizza?

  • In a statement , Amazon said it's important that the streaming media players we sell interact with Prime Video.

  • Neither Chromecast nor Apple TV currently allow for the direct streaming of Amazon Prime,

  • but Roku, Xbox, and PlayStation do, and those devices will remain in Amazon's online store.

  • According to a report by research from Parks Associates, streaming media is a fiercely competitive space.

  • No single company dominates the growing market. By eliminating Chromecast and Apple TV from its online store, Amazon will likely forfeit some sales.

  • Today, Google has sold about 20 million of its Chromecast units, and Apple more than 25 million Apple TV units.

  • But with the promotion of players compatible with the Amazon video, the company hopes to expand its share of the growing video streaming market.

  • Parks Associates estimates that 86 million streaming media devices will be sold globally in 2019.

  • A September Nilson report shows that 45% of US households now use subscription video on demand, like Amazon Prime and Netflix.

  • That's a jump from 38% last year.

The rivalry among tech giants is heating up again. Amazon is banning the sale of video streaming devices made by its competitors.

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Amazon Bans Google and Apple Streaming Devices

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    Ray Du posted on 2015/10/06
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