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  • (mouse clicks)

  • ♪ (dramatic chord) ♪

  • ♪ (dramatic chord) ♪

  • ♪ (dramatic chord) ♪

  • (speaking Korean)

  • Why am I watching myself?

  • I love that I haven't seen it yet.

  • What is she even eating? I don't even know what it is.

  • Looks like a lot of food for her.

  • Where are you taking me on this ride, girl?

  • Ew. The sound of eating.

  • (speaking Japanese)

  • What's gonna happen?

  • (sarcastically) Wow, this is really interesting.

  • (in video: slurping and humming)

  • Ew, I can't handle the slurping.

  • (speaking Japanese)

  • (speaking Japanese)

  • (laughing) We're just watching somebody eat?

  • Is this really what this is?

  • I'm getting so hungry, guys. Why are you doing this to me?

  • She is making me so jealous.

  • I think this might be the people that stream themselves just eating.

  • (speaking Korean)

  • Yay, cake!

  • This is what-- it's just-- I'm just watching-- I'm being trolled.

  • So wait. Is he just eating?

  • (laughing) Okay.

  • The closer it gets doesn't mean I can eat it.

  • If this is what I think it is, this is literally my dream job.

  • We're quitting YouTube. We are eating and live-streaming.

  • (chuckling) Wow!

  • This guy's like a buck 20. He ate that whole thing?

  • Is this like a pay-per-view watching somebody eat sort of thing?

  • "YouTubers React to Other People Eating Food."

  • How come she's not looking into the camera?

  • It looks like she's got a nice condenser mic

  • to really pick up the eating sounds.

  • Is this YouTube?

  • (in video: crunching)

  • Oh my gosh. Shut your mouth when you chew!

  • I'm delighted by this.

  • I hope they're monetizing.

  • (reporter) Park Seo-yeon lays a Korean feast

  • in front of her computer.

  • Then she turns on a video camera, she eats,

  • - and thousands of viewers watch her. - Thousands?!

  • (reporter) This is the latest fad in South Korea:

  • gastronomic voyeurism.

  • - That sounds so disgusting. - Gastronomic voyeurism?

  • (reporter) ...diva broadcasts herself eating in her apartment

  • - for up to three hours every day. - Three hours of eating?!

  • (reporter) ...chat with her or send virtual balloons

  • - that translate into cash. - Wow.

  • (reporter) She earns more than 9,000 US dollars a month...

  • ...and has quit her job at a consulting firm.

  • She was a consultant! Yes!

  • $9,000 a month? Sign me the hell up.

  • I'm done. Okay. Take off my mic. I'm outta here.

  • Hold on, I need a moment.

  • Give me one more second.

  • Give me these questions.

  • ♪ (dramatic chord) ♪

  • (Finebros) What were your initial thoughts

  • when you heard about this being something that was a success?

  • People watching it are probably kinda creepy.

  • I'm wasting my life. This is what I should be doing.

  • If I had known all these years of my life,

  • I would have filmed every meal.

  • That's the American dream, honestly.

  • And to see that South Korea's doing it before us is a travesty.

  • I already do candy-eating videos on my channel,

  • but not to that extent.

  • If these people can do it, I could level it up as well.

  • I shouldn't be surprised, 'cause look at us.

  • We found success playing video games

  • and people watching us play video games.

  • I don't really get it. Actually, no.

  • Not really get it. I don't get it.

  • I get it. I get it.

  • 'Cause you would watch?

  • I would watch. (laughs)

  • For what purpose? What?

  • It's really satisfying to be eating

  • while watching other people eat.

  • I'm learning so much about her right now.

  • I don't know if we can be friends after this.

  • (Finebros) Is this entertainment to you?

  • I can imagine myself putting it on at a party

  • and just playing it.

  • I don't find it entertaining.

  • I don't know. What's the point?

  • Look at Twitter and all these other things.

  • We're stalkers. We kinda like that.

  • I kind of like it, only because I really like ASMR.

  • Do you know what that is?

  • It's like weird videos of people tapping.

  • (Finebros) Why do you think people enjoy it?

  • (laughing uncontrollably) I don't know.

  • I honestly think it could only be either sexual

  • or just really relaxing.

  • Every time I sit down and eating something,

  • I think, "I have to Snapchat this."

  • So I think that might be, I mean...

  • People watch us playing video games

  • because they don't have the game, right?

  • So it's like, it's living vicariously through another person.

  • I mean, why do you watch the Food Network?

  • You watch it to look at the delicious food.

  • The way that they're commenting on the food,

  • describing the food, they must be good.

  • Like a gamer, you can't just be playing games.

  • You have to be able to talk about it

  • while you have to be fun to listen to. You have to be funny.

  • (Finebros) Here's some reason people have said this works.

  • Some say it's a feeling that, when you are on a diet

  • and you really wish you could eat this food,

  • you watch someone else eat it instead.

  • Sounds like torture.

  • Yeah, I feel like that would make me want to eat more.

  • Oh, like, just living vicariously.

  • I honestly, I get it.

  • Here I am on my diet,

  • and I appreciate you eating that noodle dish,

  • but am I really gonna pay money to send you a balloon

  • to thank you for eating that dish

  • so that I could voyeuristically enjoy that food? No. No.

  • (Finebros) The other interesting reason is, in South Korea,

  • a rising demographic are adults who live alone

  • and the element of not wanting to eat dinner by yourself.

  • Oh no!

  • (Finebros) And watching this while they eat

  • feels like they're not having dinner by themselves.

  • Oh, okay. That's sad.

  • That is beautiful.

  • The internet-- bringing people together.

  • It's like a date, and they don't even know they're on that date.

  • It's a bit like role-playing.

  • So I guess it's fun, but it's not my thing.

  • (Finebros) They call the content genre "mukbang."

  • Okay.

  • Mukbang?

  • - They are "Mukbang" at the beginning. - Mukbang!

  • (Finebros) Which is the combination of the two Korean words

  • - for "eating" and "broadcast." - Duh. (laughs)

  • (Finebros) So if this is now entertainment, what's next?

  • Dude, that question right there you cannot predict.

  • A year ago, you could not have predicted this!

  • What's next for me? I'm switching jobs.

  • That's what the [bleep] is up.

  • I guess just watching people sleep?

  • Maybe watch people work?

  • Oh, toilets.

  • I'm sure actually that's been done

  • in places that aren't YouTube or Twitch.

  • I don't want to go to those places.

  • (Finebros) Finally, we would like you to participate in mukbang.

  • - Okay. - Really?

  • - Oh my god! - Oh, thank god.

  • - That looks so good. - Damn, that looks good.

  • (chuckling)

  • So I'm allergic to eggs. So...

  • - Sucka! Mm! - I know.

  • But this is just as exciting.

  • Oh, oh, oh.

  • Hold on. I gotta hold it up to the camera.

  • Mm-hmm.

  • This is, uh, my chocolate cake.

  • Wait, you have to be really cute. Be more cute.

  • - Oh. - Okay.

  • (speaks Japanese)

  • Here we go, audience!

  • MatPat eats!

  • Mm.

  • (exaggerated "mm"s)

  • This is your first-ever mukbang in a long future of mukbangs.