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  • The new MacBook

  • is the result of a collective obsession

  • to simplify its essential components

  • to create the most efficient design possible.

  • It's a product that couldn't exist

  • without invention across many disciplines.

  • A full-size keyboard is the most familiar,

  • comfortable, and accurate typing platform.

  • It defined the width of the new MacBook.

  • To make it thinner and more precise,

  • we created a sturdy,

  • single-assembly butterfly mechanism.

  • Combined with a new stainless steel dome switch,

  • this reinforces the keyboard's balance and stability.

  • Each individual key is now lit by a single LED.

  • This enables better, more deliberate illumination.

  • Music playing

  • A Retina display delivers

  • the very best viewing experience.

  • To engineer the thinnest Retina screen for a Mac,

  • we've refined every component --

  • from the glass down to the pixels.

  • It delivers the vivid brightness and performance you'd expect,

  • but in a design that's thinner, lighter,

  • and 30% more power efficient.

  • We've designed a force-sensing, multi-touch track pad.

  • This adds a new dimension of interaction.

  • Touch sensors make the entire glass surface active.

  • Force sensors measure a wide range of pressure --

  • from the lightest tap to the deepest press.

  • The pressure you apply activates an electromagnet

  • that responds with tactile feedback.

  • So now instead of just seeing what's happening on the screen,

  • you feel it, too.

  • To make all-day battery life possible,

  • we have developed new battery technologies.

  • We actually changed the construction

  • and internal chemistry of the cells,

  • which are now manufactured in discrete sheets.

  • These sheets are stacked in a terrace structure

  • that was developed along with the external enclosure.

  • The design allows for 35% greater battery capacity

  • in this compact space.

  • To maximize performance,

  • we took an extreme approach to miniaturization.

  • Components were optimized and engineered to fit together

  • to create the highest-density Mac logic board yet.

  • It's actually two-thirds smaller

  • than any we've designed before.

  • A fundamental goal was to eliminate the need for vents,

  • fans, or any moving parts --

  • allowing it to operate in silence.

  • By consolidating the antenna with the bottom case,

  • we were able to design an integrated aluminum hinge.

  • This innovation --

  • along with its unibody enclosure --

  • makes this the first all-metal MacBook.

  • This product is not only thin and light,

  • its advanced wireless technologies

  • make it truly portable.

  • When you actually need to plug in,

  • the new USB Type-C connector is a single port

  • for charging, video output, and data transfer.

  • The result of all of this

  • is a product that's only 13.1 mm thick

  • and weighs just two pounds.

  • To create the new MacBook,

  • we were uncompromising in its design and engineering.

  • We set a new standard for portability,

  • while enhancing its fundamental components.

  • To deliver, what we believe,

  • is the best MacBook yet.

The new MacBook

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B1 US macbook design battery enclosure delivers retina

The new MacBook - Design

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    564789 posted on 2015/04/01
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