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  • Can we tell the difference between the Costco generic brand

  • - and the name brand product? - Let's talk about that.

  • ♪ (theme music) ♪

  • - Good Mythical Morning! - On a past episode of

  • Good Mythical Morning, we did the Walmart taste test. We tried to decipher

  • between Walmart brand imitation items and brand names, and today we're

  • going on a trip to Costco for some free samples!

  • Now, Costco is the second-largest retailer in America, third-largest

  • - retailer in the world… - You've been readin'.

  • and they've got their own in-house brand called Kirkland.

  • - Signature. Kirkland Signature. - Kirkland Signature.

  • - Don't forget the Signature, Link. - Named after their headquarters in

  • - Kirkland, Washington. Holla holla holla! - Oh yeah. (laughing)

  • They are quoted was saying that they wanted to provide brand-name quality

  • at discounted prices. We will be the judge of that.

  • Literally, we will judge that. Let's play The Costco Taste Test Challenge!

  • Okay, so here's how this is gonna work. We'll be presented with each of the items.

  • One will be a Kirkland Signature brand, and the other is a name brand.

  • Of course, we don't know what that is. We get to sample those, and then we make

  • a decision at the same time, guessing which one is Kirkland Signature item.

  • And this is a competition, so whoever gets the most right at the end wins.

  • The loser has to drink a nasty smoothie concoction of all of the Kirkland brand

  • products mixed together while the winner gets to name that product...

  • And every generic product featured on Good Mythical Morning from here on out.

  • after them. So for me, it would be "Link Value +."

  • And for me will be "Rhett Select." I hope I win, 'cause I love that.

  • - Here we go… - (Rhett & Link) Round One: Bacon!

  • All right, I love the way this is starting with some bacon.

  • Let's both the bacon from Cup A. I understand that...

  • - Whoa, I got a bacon imbalance. - …the Mythical Beasts now understand

  • which one is real and which one is generic.

  • - I restored the bacon balance. - I think they're both real bacons,

  • - but one is Kirkland. - (Rhett) Yeah, both real hog.

  • - (crunchy chewing) - Li'l cold.

  • - Pretty chewy. - Mm.

  • Right off the bat, I'm not feeling too great about this bacon.

  • (Rhett) I wouldn't put my signature on that.

  • - I'm rubbing it on myself right now. - Okay, let's go to uh, Level B.

  • - (rustling Styrofoam sound) - (Rhett) Uh oh.

  • - (crunchy chewing) - Mm! Clearly different bacon.

  • - A quantifiably different taste. - Better bacon.

  • - I don't know if it's better. - Wow.

  • - Mm, it's smokier. - Hm.

  • All right, let's vote. Put your hand over the Kirkland's cup in threetwoone.

  • - Oh, we disagree! - (Stevie) The correct answer is A!

  • - (correct ding) - Ah! I thought that Kirkland...

  • - I just wanted Kirkland a little credit. - This is better bacon. Let's press on.

  • (Rhett & Link) Round Two: Granola Bar!

  • Okay, now… I've eaten quite a few Quaker Oats granola bars in my life, so I feel

  • - like I can discern what they taste like. - Now, this cup has a hair in it.

  • - I'm gonna remove that. - You wanna sample from over here?

  • - Yeah. Mm, okay. - Smells like granola.

  • - Mushy. - (Rhett sniffs and exhales)

  • I usually eat granola while hiking, so I feel like I should get up and walk

  • - around a little bit. - I'm just gonna move my arms

  • like I'm hiking. I hike like this.

  • - Not really. Mhm, mhm. - It's got a very familiar granola taste.

  • - A little coconut-y accent. - (Rhett) Yeah.

  • - Now I'm going down in this one. - "Goin' down in this granola cup!"

  • - Has a different scent to it. - Yeah, definitely.

  • I immediately know which one is the higher quality one.

  • - I'm gonna put that back right there. - All right, out your hand over the

  • Kirkland cup in threetwoone. Clearly, this one is an inferior product.

  • - It is inferior. - (Stevie) The correct answer is B.

  • - Okay. (correct ding) All right. - Okay, there we go.

  • So we agreed in that one and uhOkay, I'll take a drink. Let's move on.

  • (Rhett & Link) Round Three: Sports Drink!

  • Not just for gators anymore. Gatorade is for everybody. Or the Kirkland brand

  • might be, depending on which one tastes better. So we're both drinking A.

  • - Yeah. - I actually don't love orange Gatorade.

  • - Really? - I'm more of a lemon-lime man.

  • - You don't like red? - I don't like red either.

  • All right, here we go. This is a sweeter product.

  • - Definitely sweeter. - This is a softer product.

  • Sweeter and softer: just the way I like my drinks.

  • Okay, so are you sure that this isn't Gatorade versus Kool-Aid?

  • Because this one is Kool-Aid. And that one's Gatorade.

  • - Okay, okay. - I don't evenor maybe...

  • - Let's decide. Which one is the - I just gave you my answer.

  • Kir-- (spits) Sorry, spit… I just spit either Gatorade or Kirkland Signature

  • - all over something. - (Link and crew offscreen laughing)

  • - The Kirkland Signature: decide in - (Rhett & Link) threetwoone.

  • - Boom. The Kool-Aid-esque one. - (Stevie) The correct answer is B.

  • - (correct ding) - Yeah, I mean, I could...

  • - You know, all day long, all night long. - Yeah, this was so Gatorade-y.

  • - Right. - So Gatorade-y.

  • (Rhett & Link) Round Four: Aluminum Foil!

  • You can't really taste this one. Well, I guess you could. This is aluminum foil,

  • - or tin foil as we called it growing up. - There are people who are addicted to

  • chewing on tin foil. It's not good for your teeth, but they do it.

  • - (Rhett) Here, Link. (ripping) Have some A.

  • - Okay. - Have a little A.

  • Shiny on one side, duller on the other side, as expected.

  • - Tasteless. - It's actually not tasteless.

  • (Rhett) You should always eat aluminum foil like corn on the cob.

  • (foil crunching rapidly)

  • It's strangely satisfying to chew on tin foil,

  • - but don't do it kids! - I could do this all day.

  • - Bad for your teeth. - Okay. But it really is about

  • - the tensile strength. (rustling) - Oh yeah, (ripping) that's true.

  • - Let's move on to B. - You want half of the B?

  • - (Rhett) Gimme half of your B square. - Whoops. You get a lot of B.

  • All right, now this one right here: The shinier side is shinier,

  • - and the matte side is matte-ier. - (ripping) Whoa.

  • - (Rhett) I'm genuinely confused. - This one seems stronger.

  • - (Rhett) No, I ripped B really easily. - The mouth feel of B is thicker.

  • Oh, it's… whoa. Smells like an old woman's closet. (crunching)

  • This tastes like a more purelike the periodic table excreted something.

  • (sputters) Okay, let's select the Kirkland Signature. Are you ready? In three...

  • - (Rhett & Link) Twoone. - That one.

  • - (Stevie) The correct answer is A. - (correct ding)

  • - Wow. - We're learning some stuff here, guys.

  • (Rhett & Link) Round Five: Hot Dog!

  • - Hot dogs! - All right, got a couple of hot dogs.

  • I actually had a hot dog last night, but it was not a Kirkland Signature and

  • it was not a ballpark hot dog, which is what the other one is.

  • Now, this is a smaller, more slender dog.

  • - Slender Dog: followup to Slender Man. - Now, I have been told

  • that Costco has a reputation for having a great hot dog.

  • Listen, I gotta say, I know a lot of people don't like hot dogs.

  • - I don't understand that. - (laughing)

  • I know they're made out of intestines, but I love all that.

  • All right, I'm going into B, here. Goin' down and pullin' out a little hot dog.

  • This smells like beef jerky. It's bigger. It's moister.

  • It's big and moist, and it tastes likeIt tastes like it has real meat in it.

  • It tastes like Slim Jims. Like a big, moist Slim Jim.

  • Well, it's still a hot dog.

  • I would say these are equally good, but they are still very different.

  • - Very different. - All right, here we go.

  • The Kirkland brand with the hand in threetwoonethat one.

  • - Oh, we disagree. - (Stevie) The correct answer is B.

  • - Yeah! (correct ding) Tied it up! - Ooh!

  • (Rhett & Link) Round Six: Ice Cream.

  • Okay, you have eaten, I would say… 500 gallons more of ice cream in your life

  • - than I have… - (laughing) "More of ice cream."

  • so you're at an advantage here. But I honestly feel like I can make a

  • determination about this without even tasting it. Just by looking at it.

  • Now, B is yellower.

  • (Rhett) And then A has like got little black flecks in it and it's very white.

  • (sniffs) Ice cream doesn't smell like anything, but it sure does taste good.

  • I think that's because it's so cold. Cold things don't smell.

  • Mm. All right, here we go. I'm a get some B in my tummy.

  • - Oh, now this iswow, it's like… - You could seal a hole with this stuff.

  • - Well, I'm gonna tell ya. It tastes good. - (Rhett) It's still good, though!

  • - Mm. So this one's buttery. - (Rhett and crew offscreen laughing)

  • - Buttery and shellacing. - I think I might like this one better,

  • but I know which one it is.

  • Lemme go back here just 'cause I love ice cream.

  • Yeah, we might as well just finish it off. Gotta save some for that drink

  • - we're gonna make at the end. - Kirkland in threetwoone...

  • - Bam! Yep. - (Stevie) The correct answer is B.

  • - Yep. (correct ding) - Yeah, that one was easy.

  • - All right. But very tasty. Press on! - Yeah.

  • (Rhett & Link) Round Seven: Butter!

  • All right, time to get buttered up. We've got, uh...

  • - Really? - …some B-bars here and

  • we've got some A-bars here. Um, okay. First of all,

  • I don't typically eat butter like this. Second observation, I don't typically

  • eat butter like this and then turn around and eat more butter.

  • - Yeah, not a typical meal. - Totally new territory.

  • Now, you should smell it, just like we did the ice cream.

  • - Not much of an anything smell. - A little bit of a butter smell.

  • Now we should eat it.

  • - Mm. I love butter, too. - You know, I thought that the

  • ice cream was buttery before, but now it turns out that this is buttery.

  • I wasn't even evaluating. I was just enjoying it.

  • UhThat wasn't bad, guys. Now, this one's whiter.