Hey, Moe.

I'm super glad you can take this call.

I was hoping that you could cut up one of those banger videos that you make that I see on your website.

I'd love to do that for you.

What's your budget?

I have $1,000. $1,000.

Is this video important to you?

I think it will be if you do it.

What problem does this solve for $1,000?

We're trying to build awareness.

No one's walking into the store.

So how much awareness do you want it to build?

I'd like to have at least two to three people walk into the store.

An increase of two to three people a day.

So what kind of business would that generate for you?

Our average product sells for about $100.

So you're looking at about $200 to $300 worth of increased revenue.

So let's say $250.

We'll split the difference.

That sounds good to me.

Times 30 days.

Right?

30 days a month on average.

What does that work out to be?

That's $7,500 of new revenue for you a month.

Does spending $1,000 seem appropriate for $7,500 of revenue per month?

It's more than 10%, right?

A month?

Are you going to do a $1,000 video every month?

Maybe if you do this one good.

Okay.

I'm a little concerned.

This is not enough money.

And I'd like to share with you a quote I love from business philosopher Jim Rohn.

So it feels a little disproportionate, doesn't it?

When you say that quote, I think it does.

You can't just roll right into it.

You can't just roll.

But I mean, you do business.

You don't want to overspend.

And are you going to guarantee me $7,500 a month?

I'm not saying that at all.

I'm just trying to measure effort versus result.

When somebody comes to me and they say, I don't have a lot of money to do something, my first instinct is to say, let's not do it.

It's not important.

Wouldn't that be your instinct too?

Yeah.

Where else can you spend your $1,000 to make a bigger impact on your business?

Because I don't want to take your money to do something that's not important.

Is it important or isn't it?

I mean, I think it's important.

Not $1,000 important.

I don't know.

Don't break well.

Can you elaborate on what you mean by not $1,000 important?

If you look at the expenses and things that you spend on personal and business, where does the $1,000 rank in the things that you spend?

Is it on the high end or is it on the low end?

How much did that refrigeration unit cost you?

And how much is the AC?

And when you wanted to do the polished floors, what did you spend on that?

And how did that have any material impact on your business?

You see what I'm saying now?

I do.

And I saw the BMW parked outside, the 5 Series, the M5.

And I think, you see what I'm saying?

That was really important to you.

So I find that in my life and my experience that people tend to spend money on what they value.

That makes perfect sense, don't you think?

If you like a fancy pair of pants, you'll spend the money for that.

And if you don't, you'll buy the cheaper version.

So when somebody comes to me and says, I have a real business problem, Chris, and I want to spend a thousand big smackeroonies on it, I don't think that's a real problem.

And let me just caution you on this.

I know what happens a lot of times.

Businesses like yours see other businesses produce video, and then we have video envy.

And then we create it just to create it to say like, yeah, we're keeping up with the Joneses.

I don't know if that's good use of your money.

Now, in order for me to do this properly, I'd probably have to spend quite a bit of time sitting down talking to you about what the purpose of the video is, what your goals are and how it may or may not work, and if it's going to even be targeted to the right people.

That's going to take a long conversation.

But it would seem disproportionate, the length of that conversation for your time and my time to talk about a thousand dollar problem.

What would you like to do?

I don't want to spend more than that.

Then you shouldn't.

But I'm probably not the person to do that for you.

And I would encourage you not to spend that money with anybody, not just me.

What would you like to do?

Probably find somebody that can do the video for a thousand dollars.

That is your prerogative.

Can you recommend anybody?

Yeah.

I hear there's a site called Fiverr.

You could do it for five bucks.

Thanks, Chris.

You're welcome.

Best of luck, Mo.

So I think that's a very advanced conversation.

When you taught me how to talk about money, yes, that was such a big thing.

But it's just like for a lot of people starting now, you're so hungry to get that a thousand dollar job when you're doing videos for 200 bucks and 500 bucks and finally somebody comes.

And I think that's where, going back to what he says, this is where we kind of get that short end of the stick is that we didn't have this type of conversation and we ended up taking that job for a thousand dollars.

And now we're spending hours doing revisions and not getting to where we really...

So are you saying to me, Rodrigo, that I cannot accept, no, I have to take it?

Well, I'm not saying you don't.

I'm just trying to talk.

I'm just trying to like tell people on the internet to have an understanding because I think it's great.

Like, you know, somebody called me the other day and they're like, I found somebody that does videos for 80 bucks.

I'm like, you hire him.

And if that video is good, let me know.

Cause then I'll hire him too.

I'll give him plenty of work, but if you want me to do it, it's a minimum of a thousand dollars per video.

He's like, well, that's going to be six grand.

I'm like, yeah, or spend your $80 and you could get whatever you want for that.

But I can't help you with that.

And I just know for other people, you know, for Dan would turn away a thousand dollars.

It's a lot of money for some of them, but it's like, but it's things we've learned from the pro group is you got to have a runway to be able to tell people no, but also being able to ask these educated questions.

Perfect.

I want to respond to that and then Moe and then Alec, okay?

You didn't have that thousand dollars before they called you, you were going to make life work regardless.

Don't fall into that mindset.

Like now just because I call, I have to close the job that puts you in a horrible disadvantageous position.

Don't feel like you have to do that.

I have another way.

If you had set the parameters as Chris, you can't say no to the client.

You can't refer him to Fiverr.

You must book the job.

I got another way to do it.

Should we jump back in?

Okay.

He didn't give me that parameter.

So let's do it.

So we're not going to do it from the beginning.

Okay.

It's just, you want to spend a thousand bucks, right?

And that's it.

Okay.

Where are we at in the conversation?

We're kind of at the, like, I didn't want to do it, but you're like, that's all I got.

Okay.

I really, really don't want to spend more than a thousand dollars.

I understand.

A thousand dollars is a lot for you.

I hear your concern.

I'd like to propose something else.

Please.

I'll do the video for you for free.

If we get the results that you want, I'd like a percentage of the results.

Can we do that?

No risk to you at all.

That sounds fantastic.

What's the percentage that you're thinking?

Well, we're talking about measuring the difference between traffic and revenue that you get.

There's lots of things I can't control.

So all I want to do is get paid per new customer that walks in your door.

How about since you say each customer is going to spend a hundred dollars with you, let's go half 50 bucks.

No risk to you.

I take all the risk and I rely on your honesty.

What's the hesitation?

I'm concerned that you're going to make a banger video.

All I do is make banger videos, Mo.

I know.

I see them on the portfolio, bro. Big facts.

Big facts.

That's why I called you to begin with.

Yeah.

And then we're going to get a lot of clients in the door and then I'm going to be out 50% of that revenue.

What if it exceeds a thousand?

It's going to exceed a thousand.

That's the whole point.

I take all the risk.

You know who Peter Drucker is?