Name: A Big Change Is Coming For Campbell's Soup
Uploaded: 2024-10-04T01:31:11.000Z
Duration: 2 min 36 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

Mmm, mmm, good." Campbell's red and white soup cans are some of the most iconic packaging in the world.

Basic passive voice

Recognized globally, these cans have become a symbol of American culture, even though Campbell's products are enjoyed internationally.

Participle clauses

In the 1960s, pop artist Andy Warhol immortalized the Campbell's can with his screen prints, featuring repetitive rows of the soup containers.

This not only solidified the company's image in American culture, but also tied it to a The company, officially known as Campbell's Soup Company since 1922, plans to rebrand as just the Campbell's Company.

In a company statement, Campbell's president and CEO Mark Klaus wrote, "...this subtle yet important change retains the company's iconic name recognition, reputation, and equity built over 155 years while better reflecting the full breadth of the company's portfolio.

We have never been more prepared to deliver top-tier performance and to be the most dependable and most capable company in food." However, this name change is pending shareholder approval and will be voted on in November. "...the Campbell kids find that it's ripe and ready for the pot." You might be surprised by the range of products Campbell owns and makes, from snacks to TV dinners and even frozen desserts.

The company has expanded its portfolio with the snacks division, a meals and beverages division, and acquisitions like Sovo's Brands, the maker of Rao's Italian sauce. "...this is gonna fit in perfectly." The name change aims to represent this wide array of products, far beyond just soup.

Despite a few major scandals, such as union-related boycotts in the 1980s and a recent lawsuit over environmental impacts, Campbell has weathered the storms.

The brand's association with soup dates back to 1895, with the release of its first jar of ready-to-eat soup, Beefsteak Tomato.

Dorrance, an early president, even invented the process of making condensed soup.

With its long history and evolution, Campbell's brand is recognizable enough without soup in its name.

Changing to the Campbell's Company better reflects its diverse product line, which has been evolving since its first acquisition in 1915, when it added Franco American Foods' canned pasta.

One of its first famous non-soup products was Pepperidge Farms' Goldfish.

Introduced in 1962, the same year Andy Warhol first screen printed the red and white Campbell's label.

Since then, numerous acquisitions have expanded Campbell's product lineup.

The name change is just the next step in the company's growth strategy.

Campbell's is far from the first major American company to change its name in recent years.

 In 2018, Dunkin' Donuts became Just Dunkin', and believe it or not, Kentucky Fried Chicken switched to Just KFC way back in 1991.