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  • After Morton introduced  magnesium carbonate to salt,  

  • ensuring a more free-flowing pour of the salt

  • Before this, salt was kept in cellars  and broken into clumps or kept in bowls  

  • with spoons. The introduction of magnesium  carbonate revolutionized salt storage and usage

  • That's why The Morton Salt company later adopted  the slogan "When it rains it pours", meaning  

  • that its salt containing magnesium carbonate  would not stick together in humid weather.

After Morton introduced  magnesium carbonate to salt,  

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