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  • Pinkwashing is when a company makes a concerted  public relations effort to appear gay-friendly  

  • in order to gain access to the pink moneybut they don't actually genuinely support  

  • LGBTQ rights and some will even willingly act  against queer interests when it's convenient  

  • for them. For example, When R.J. Reynolds  Tobacco Company sought to break into the  

  • queer market in San Francisco, their proposed  gay-themed marketing campaign was tellingly  

  • referred to in-house asProject SCUM”. Wellwhat can you expect from a Tobacco Company,  

  • they literally kill people every day. But there  are tones of companies that have done this

Pinkwashing is when a company makes a concerted  public relations effort to appear gay-friendly  

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