Placeholder Image

Subtitles section Play video

  • is the IKEA effect real or fake?

  • Well, we decided to test it ourselves.

  • We split up into two teams.

  • This team looked at this table and this team built this table.

  • Then we asked each team, how much would you buy it for $65?

  • The team that built the table was willing to pay over 60% more for the same table.

  • Why?

  • Because of the Ikea effect.

  • Labor leads the love.

  • This is the id idea that we love things more.

  • When we put effort into them, this team had to work hard to build their table, and this is why they thought it was worth more.

  • So if you want to fall in love with something, don't take shortcuts, work hard and build it yourself.

  • That's one minute.

is the IKEA effect real or fake?

Subtitles and vocabulary

Click the word to look it up Click the word to find further inforamtion about it