Subtitles section Play video Print subtitles The fun thing about this project is that Leo Messi is playing several versions of himself in this rondo. This is the world's first. A rondo is when a football player have to try and get the ball from the other players. You only get one touch on the ball to pass it to the other player. The impossibility here is that all the different players that need to form the rondo are all Leo Messi. You have who he is today, and then playing against the 2006-, 2010-, 2014-, and 2018-World-Cup Leo Messis. For this particular project, we're using artificial intelligence in combination with visual effects. The shoot took place in a stadium in Paris. We're working with some of the greats of the industry. To work with multiple Messis on set was fun. Messi is obviously the greatest of all time, and then, the body doubles that were casted, some were Argentinian. So, for them, even more so. Messi is the greatest. There is no one bigger than Messi. And to see them interact with the actual Messi and vice versa, that was really special to see, actually. As an AI supervisor, we will be present on the set as well. What we did for this project was also doing, like, the data capture of the 2022 Messi to make sure that we have, like, a base model of the real deal. What we are doing is training the faces, calculating the images, and we are putting that on top of the shots with the body doubles. The most important thing for the AI is the input, the, like, the data, and we need, like, thousands of images of that from every angle possible. What we then do is tweak the models to really adapt the realism and the likeness of the Messi throughout these years. So, in the effects, we take the output of the AI process, and then we take that and integrate that into the pictures that come out of the camera, make it look and seem like they have been shot through the camera. The most challenging Messi for us to create is 2006, and this is purely because there's less high-quality footage of him around. And 2006 is quite a long time ago. So, that was the biggest challenge, to get a good working model. This job is one of the hardest and the coolest jobs I have ever done. To see all those Messi coming together coming to life. It's amazing. We've made the impossible happen, and that's something to be proud of.