Name: Content Marketing Tutorial - Optimizing your content
Uploaded: 2022-10-01T19:21:08.000Z
Duration: 3 min 32 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

- What do companies like Intuit, Netflix,

They run literally thousands of experiments

a culture of optimization about your content.

Because testing your content takes time and resources,

where change could make a big difference to your goals.

So let's look at three situations to employ testing

This is all about making promising content

of text and images for its onboarding emails

Each winner then faces off against a new version

Optimization is just part of business as usual.

to fix a problem than to scrap the content entirely.

For instance, when American Cancer Society

the page was trying to cater to two distinct audiences.

In doing so, the content was leaving both groups

So the team successfully reorganized the content

and offered pages tailored to each audience.

The new approach reduced calls and email inquiries

And finally, let's talk about how you can test

If you want to take your content to the next level

needs and expectations expressed by our customers?

How could we package content differently?

How could we monetize content more effectively?

a big experiment there, it has developed new hits

and localized content for every international market

So take inspiration from Intuit, Google and Netflix.

Create a culture of optimization around your content.

Focus on making good content perform even better,

avoiding costly problems and taking advantage

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Content Marketing Tutorial - Optimizing your content

literally

constantly

potential

approach