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  • -Thank you for being here. You know, I'm a giant fan.

  • I also want to thank you for something you did,

  • not on our show, but you helped me out a couple of weeks ago.

  • We did a kind of a "for your consideration" Emmy panel --

  • Emmy thing in Los Angeles.

  • And I asked you to interview me. And you said yes.

  • So thank you for doing that.

  • -Thank you for asking, because you deserve an Emmy!

  • -No, no. Thank you, no. No, but I --

  • No, I meant -- No, but you -- No, you did such a great --

  • You're one of my favorite interviewers on the planet.

  • I love all of your shows. "Wow in the World," I love.

  • "How I Built This" obviously.

  • And the new one, this is going to freak people out.

  • "Wisdom from the Top."

  • I just want to get into all of it now.

  • So let's talk about "How I Built This."

  • Do you guys know this podcast? If you don't --

  • [ Cheers and applause ]

  • It's one of the best podcasts out there right now.

  • And basically what you do is, you talk to entrepreneurs

  • and CEOs and people that started these companies,

  • and what you would think, in my head, I go,

  • "God, this might be like a boring interview. I don't know.

  • Do I care about how they made Stacy's Chips?"

  • -Yeah.

  • -It is -- I do. It turns out I really do.

  • And I love her. I go, "What a story."

  • But what do you learn

  • from interviewing and getting these stories?

  • -Oh, man, I mean, you know, lately we've been hearing a lot

  • about pivots on the show.

  • Like, so, Stacy is a great example, right?

  • -A pivot? -A pivot, right?

  • So, Stacy -- Stacy Madison, who created Stacy's Pita Chips,

  • I mean, that company began as a sandwich cart, right?

  • -A food truck. Yeah. -Right.

  • She had a sandwich cart in Boston

  • making rolled-up pita sandwiches.

  • And every day they had, like, extra pitas,

  • and, you know, she didn't want to throw them away.

  • So they would cut them up and bake them up

  • and sprinkle them with Parmesan and hand them out to people,

  • you know, waiting in line for the sandwiches.

  • And eventually the people were like,

  • "Hey, can we buy these pita chips?"

  • And, like, six months into this,

  • she and her partner, Mark Andrus, are like,

  • "Wait a minute.

  • Well, maybe we're, like, in the wrong business.

  • Like, maybe we should do pita chips."

  • And they completely pivot from pita sandwiches to pita chips.

  • Within 10 years, they sell this company to Pepsi

  • for $250 million.

  • -It's fascinating stories.

  • Do you now know if an idea will work or not

  • after hearing all these ideas?

  • You're like, "Oh, yeah." -No.

  • You know, so, have you ever heard of Edible Arrangements?

  • -Yeah, of course.

  • -So, you know, the bouquet of fruits, right?

  • So we had the founder, Tariq Farid, on the show.

  • And I said, you know, "Tariq, if you asked me 25 years ago,

  • if you said, 'Hey, I have this great idea.

  • I'm going to take cantaloupe and melon and pineapple

  • and strawberries and I'm going to carve it into flower shapes,

  • put it on sticks, arrange it in a bouquet,

  • and deliver it to people's houses.'"

  • Like, what -- I would have said,

  • "That's the dumbest idea I've ever heard."

  • -"I'm out. Yeah, I'm out. No, thanks."

  • -"That's the stupidest idea."

  • -"I don't want to do that at all."

  • -"Nobody's going to invest in that."

  • Well, that company is worth half a billion dollars today, right?

  • I mean, and the thing is,

  • you get all these crazy ideas all the time.

  • I mean, crazy -- You know, in fact,

  • I was watching this show a couple of days ago.

  • And 'cause you're an entrepreneurial guy,

  • and you had, like, puzzles and you've got the flashcards

  • and the kids' book. -Yeah, yeah.

  • -And you've got the emojis, and hands high -- high hands --

  • -Yeah, hands high, yeah. I came up with this sweatshirt

  • that -- Because what do you do when your team is winning?

  • -You put your hands high.

  • -So I said why not put logos in the armpits?

  • -Logos under the armpits. You've got -- Right, right.

  • -So hands high is -- -High.

  • -Yeah. Just, why not?

  • And bring back the wave! -Yeah.

  • -The wave should exist. Yeah.

  • -So you've got, like, this entrepreneurial itch.

  • -Can I pitch you some dumb ideas?

  • -You want to pitch me? -Yeah, I'd love to.

  • -Yeah, I really want to hear if you --

  • I have a great -- Ready for my new idea?

  • -Okay. -All right.

  • It's called -- it's called Veyetamins.

  • -Okay.

  • -But E-Y-E. They're eye drops.

  • -Eye-drop vitamins.

  • Eye drop -- V-eye-tamins. For your eye drops.

  • -So people that don't like taking pills or swallowing --

  • And you want vitamin C. Drop, drop.

  • -Yeah.

  • -Veyetamins.

  • -No? -Yeah...yeah.

  • [ Laughter ] -All right, how about this?

  • This one's a slam dunk. -Okay.

  • All right, Kraft Singles. -Right, yeah.

  • -But make them into circles.

  • For hamburgers.

  • Why is there a square on my burger?

  • Make them circles. -For hamburgers.

  • -Yeah, for just hamburgers. -'Cause the bread is square.

  • You don't want, like, a circle on the bread.

  • -Yeah, bread is square. -You wouldn't have the cheese

  • on the corners of the bread.

  • -All right. That's not the best idea.

  • Okay, wait, wait, wait.

  • Ooh, I have a slam-dunk idea. -Okay.

  • -Are you ready? This is for Eggo waffles.

  • -So we can do -- Eggo, if you're watching,

  • I'll do it, we'll give it to charity.

  • We'll do it. Emoji waffles.

  • Here's what it is. -Yeah.

  • -Here's what you do. It's like an egg wash on top of --

  • It's a regular frozen waffle,

  • but when you toast it, an emoji appears.

  • -Oh, my God. That's amazing! I want to invest in that.

  • -You do?! -Yes.

  • -You like that one?! All right, good, that's the one.

  • You do? Okay. -Emoji, yes.

  • -The emoji waffle! -Yes!

  • -A surprise every morning.

  • What are -- Could we get -- Out of all the things,

  • what's the best advice you could give to any business

  • that's starting that you've learned from all these --

  • talking to all these great people?

  • -I mean, I think the best piece of advice I've learned

  • from leaders is that kind leaders have kind companies.

  • I mean, kindness is an incredibly powerful tool.

  • It sounds a little hokey, but we've had leaders on the show

  • and entrepreneurs on the show who are kind.

  • People like, you know, Gary and Kit Erickson of Clif Bar.

  • They give their employees a chunk of ownership.

  • Kim Jordan of New Belgium, that makes Fat Tire,

  • she allows her -- she gives ownership to her employees.

  • And the thing about kindness that I've learned

  • from entrepreneurs is that kindness is free.

  • It costs nothing. It's zero dollars and zero cents.

  • But the return on that investment

  • is bigger than any financial investment.

  • It's actually a hugely important quality

  • of successful entrepreneurs.

  • -I love that. Be kind.

  • Guy, I love you, buddy. Thank you so much for coming on.

  • Come back whenever. Guy Raz.

  • Check out his podcasts

  • "How I Built This" and "Wisdom from the Top."

-Thank you for being here. You know, I'm a giant fan.

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B1 US TheTonightShow pita stacy emoji emmy idea

Jimmy Pitches How I Built This' Guy Raz a Solid Waffle Business Idea

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    charlene posted on 2022/09/19
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