Name: Being a beauty influencer - 6 Minute English
Uploaded: 2022-06-16T17:00:09.000Z
Duration: 6 min 23 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

And I’m Sam. In the UK there’s a well-known

children’s game called, Happy Families.

belonging to one family - there’s a butcher,

a tailor - some of the traditional jobs that

people in the UK have been doing for centuries.

and social media, a more up-to-date list of jobs

It would include modern jobs which didn’t exist

One of the most unusual of these new digital jobs

is the influencer – someone who is paid by

encouraging people to buy their products.

We’ll discover how these women are using

their online influence to change attitudes

towards female beauty, and as usual, we’ll learn

But first, I have a question for you, Sam.

YouTube make-up tutorials are very modern,

but make-up has been around for a long time.

So, when was lipstick first used? Was it:

a) around 3000 years ago by the ancient Celts?

b) around 4000 years ago by  the ancient Egyptians? or

c) around 5000 years ago by the ancient Sumerians?

I’ll say it was being used 5000 years ago

OK, Sam, we’ll find out if you’re right later on.

Dimma Umeh is a beauty influencer from Nigeria.

She’s been creating make-up video tutorials for

Her videos go from eyebrow-shaping tips to

shopping trips in Nigeria’s biggest city, Lagos.

programme, The Conversation, how her life as

So, I did a make-up dos and don’ts video in 2017.

I had seen a couple of people doing it prior

to that but then, you know,  I kind of did it in a way

that was a bit funny, maybe cracked a couple

of jokes around the ways - or maybe not so

great ways - some people were doing things

at the time and that video just took off.

make-up dos and don’ts - rules about what to do

and what not to do in a certain situation, or

Dimma wasn’t the first Nigerian influencer to post

videos on YouTube, but the difference was

her humour - the way she laughed and cracked,

or told, jokes. More and more people started

watching Dimma’s make-up videos and they

soon took off, meaning they suddenly became

Our next beauty influencer is Rammal Mehmud, a

photographer turned make-up  artist based in Islamabad,

Pakistan. As well make-up tips, Rammal creates

colourful face painting designs which, she says,

helped her through a period of depression.

accounts on which she shares content to help

other women with their confidence and mental health.

followers numbering in the hundreds of thousands.

So, how does she decide what to share in her blogs

set for her followers? Here’s what Rammal told

BBC World Service programme, The Conversation.

Well, people are very intrigued about your

personal life as a blogger – that’s a given,

You actually have to ask people if they are

comfortable being on your platform or not.

Rammal says her followers are intrigued about

her personal life. If you’re  intrigued, you are very

something unusual or unexpected about them.

Rammal accepts that her followers’ interest

in her personal life is a given –  something that is considered

to be a fact, or that is certain to happen.

For example, you could say,  ‘it’s a given that there

will be champagne at a typical British wedding’,

meaning, it’s certain - it’s a fact – there

But just because her  followers’ interest in her life

is a given, that doesn’t mean Rammal shares

everything with them. She has to set boundaries.

beauty influencers, but what’s amazing is how

Subtitles ListPlay Video

Being a beauty influencer - 6 Minute English

mental

depression

reveal

recap