welcome

Thank you

Amazing

I've never seen so much umbrellas lined up

We are actually an umbrella store

I can see that

But when you see it, there are so many transparent ones

Transparent umbrellas let you see around

so it's the safest

So we only make transparent ones

wow

We were the first in the world to make vinyl umbrellas

so we specialize in tiny umbrellas

amazing

I heard there is the world's strongest vinyl umbrella here

Maybe it's this one

This one is... -Looks strong

the umbrella which politicians use on elections

Quite amazing

Sudo-san, could you tell me a bit about the history of White Rose?

Our company will had its 300 year anniversary last year

300years!

I was not born

How was the first vinyl umbrella you developed?

At first we didn't start with vinyl umbrellas

We added plastic cover over the umbrellas

I see -Like this

When you αdd α plastic cover over the umbrella like α hαir cap,

the umbrella won't get wet -That's true

The umbrellas in the past were Made of cotton

so when it became wet, the water may pore in, or the color may fade

There were many troubles

Adding plastic cover will keep the umbrella dry

The troubles were solved so they sold very well

There were new materials like nylon or polyester,

so they didn't need this anymore -Yes, of course

and this vinyl material is really strong against water so,

the plastic to be placed directly to the umbrella was the very first vinyl umbrella

amazing

Do you have it?

This was the finished first vinyl umbrella

It's quite beautiful

Since vinyl is such a strong material,

When the rib is weak, it will break easily

Since I had created the first vinyl umbrella,

I know that the vinyl material is very strong

so I need to use really strong ribs

These ribs are called Sakura Bones

Very nice

When the wind blows.. -It's really strong

This uses something called a plate spring

so the rib bends

So it lets go of the wind

This was the first prototype

So nice

There is a image that vinyl umbrellas are disposable

but why did you decide to make the world's strongest umbrellas?

I developed vinyl umbrellas and tried to sell it,

but it didn't sell well at first

People thought that umbrellas are made of cloth, and that was normal

They didn't think vinyl was good and didn't sell well

but when I worked hard and it started to sell,

I started to make transparent vinyl umbrellas

Transparent is trouble free for anyone and any clothes

so it sold a lot

Then people wanted cheaper ones

and they started making abroad

Competition was fierce so they ended up making cheap ones

Even though vinyl is such a strong material,

when you use cheap ribs and make a weak umbrella,

you can buy it for 500 yen

so nobody complains

Which all led to more and more cheaper ones

and the image ended up being disposable umbrellas

First of all, vinyl is very strong against water and doesn't leak

and the transparent ones let you see the front are the 2 characteristics

For me we went back to the basics. Strong umbrellas which you can see the front

I am trying to create the perfect umbrella and pursuing that -That is wonderful

It's not an umbrella for the rain. It is to protect people

So it's not good when umbrellas break -That is true

I think that's nice

This is a foldable plastic umbrella

You probably don't see many transparent foldable umbrellas

Amazing

There are holes in this umbrella

Yes I see some

You see lines here

These are guidelines for when you fold

When you fold according to these lines, anyone can fold it nicely

This umbrella can be long or short

This is when it's long and wet

and when you fold it

The umbrella case can be long and short

When it's wet, you can put it in the long version, and when you get home you can fold it and store it in

Amazing

So open it with energy

Ok let's open it

There we go

So the last question

Anything you want to challenge?

What I am trying is,

I want to make a vinyl sunshades

Sunshades which you can see the front

I'm researching if I can make it or not

Amazing

I want that

It's not done yet, but something like this

This is..

It reflects the light from outside and the heat as well

but you can see from the inside

Amazing

When you can see the front, it's safe

So to make you see the front as possible and not get injured

and hopefully you can walk well

When it is hot like in Japan, sun shades are very popular -That is true

I like it myself

Summer in Japan is quite hot

I want to make an umbrella to protect women's skin

I don't need wrinkles -Oh really?

No wrinkles -You're still young so it should be ok

-I'm rooting for you -I'll do my best

Please do

I really liked this one -Thank you very much

Can I have one?

Yes, please take this

Thank you very much

This product is called Kateru 70 Pro

Kateru 70 Pro

Kateru is in Japanese for "Winning". This is for winning elections

Amazing

70 is for the length. 70cm

Oh that's what it is

And since many people use it at work, PRO

Wonderful. Kateru 70 Pro. Amazing

I'm going to use this for many things