Oh!

Go, Mr. Krabs, go!

Whoa! Now, don't fill up on bread!

The chum! Eat the chum!

Right.

[groaning]

[belching]

Eat up. [laughing]

[groaning]

What?

[groaning]

[groaning]

The new slogan "Fum is Chum" is way cool.

Way cooler.

Hey, that ain't bad at all.

It's actually amazing.

This is gold in the form of chum.

Okay, Sandy, eat up.

Uh, SpongeBob, I've changed my--

[screaming]

No, Patrick, no!

[laughing]

[sighing]

Mealtime prisoner. [laughing]

[crying]

Right in the mouth.

Tastes really bad.

But the holiday spirit is keeping us in denial.

Have a chum burger, Johnny, sir.

[Karen's voice] Plankton had pieced together

his own creation, using memory and science.

Go on, sir, tell your buddies what you think.

Oh, boy.

Is it okay?

Okay? It's perfection.

[laughing]

Hey, how about I have another?

You betcha.

Ooh, boy. I can not believe how good these things are.

I'm sure I've made a satisfied customer

of you already.

That was appalling. What was in that?

Oh, just the usual ingredients,

some jellyfish squeezings, whale blubber, seahorse snout

and a sprinkle of anchor rust.

[coughing]

[vomiting]

Oh, barnacles, that's foul.

[buzzing]

I had no idea they had a hot tub.

Three days later.

All right, let 'em out.

Now pay attention worms, watch the way they crawl out

on their bellies, begging for mercy.

And see what's waiting for you

next time you foul up the same way these two did.

It was quite an enjoyable soak. [Patrick belching]

That is, until this guy got thirsty

and decided to drink the bathwater.

Not bad, except for this aftertaste.

You fellas look hungry. Here you go.

[whistle blowing]

It's new chum. It's delicious.

[coughing]

Patrick, isn't this place amazing?

[babbling]

Here's your chum nuggets, buddy.

[belching] Oh. I almost forgot.

Your chum kebab.

Uh. I guess you don't come down here for the food anyway.

You come down here to admire the subterranean splendor

of the chum caverns.

That and the gift shop.

At least ol' Jethra stuck with us.

That Krabby Patty hitting the spot, Jethra?

Actually, they was all filled up at the Chum Bucket,

so I had to get my chum to go.

I got it signed by Squidward his self, though.

The universe gave us a terrible weapon

made up of the darkest dark matter

just for this occasion.

Ever played Dodge the Chum?

[screaming]

Hey, get your slimy mitts off my pals!

Whoa!

[growling]

[grunting]

[grunting]

Behold three takes on Chum Ala SpongeBob.

The secret ingredient in this one, Krabby Patties.

Well? Huh?

It's delicious. Too delicious! Next!

To capture the natural bouquet of the chum,

I made this batch entirely from old snail liver.

A little dry. Next!

Ooh, I think you'll like this one. I know I do.

[laughing]

It's made from wishes and love.

[belching]

[laughing]

It's too sweet.

Oh, no, please don't chew me.

Mm-mm.

I can't believe someone actually enjoys my chum.

You can eat up all the chum.

[coughing]

Isn't there anyone that knows the true meaning of Chum Day?

- I know. - Huh?

Lights please.

And lo, there was chum. A food that turned

from revolting to festive by magical thinking.

And the goodwill of chum clogged the hearts of fish kind

and ushered in a new--

[laughing]

Several days later.

[groaning]

[groaning]

You go first, boy.

Hey, this is great.

Better than a Krabby Patty?

A what?

[gasping] This is delicerious.

[dolphin clicking]

[groaning]

Krabby Patties anyone?

Oh.

Yeah.

[vomiting]

[groaning]

It's worth it to live forever.

[Mr. Krabs voice] All we had left is chum.

I hadn't eaten since noon. I was starting to feel peckish.

Mm. But, oh, that flavor.

Sweet and gamy with a cream, chunky mouthfeel.

Oh, I've had a chum monkey on my back ever since.

[screeching]

Been eating the stuff in secret for years now.

Just got a taste for it.

One of them survival things, I suppose.

Oh, uh.

Eat chum.

What happened?

Yes! Yes!

[grunting]

Maybe I should up the dosage.

Ah, something's not right.

Yeah, I know. I keep saying chum is fum

but it's, eh, it's just not working.

I'm out of here.

He shared with us why it's such a frica-success.

So what do you say?

You like it?

Would you like a free sample?

No, uh. [babbling]

I'm full. Thanks.

No? How about your little friend?

Hi, SpongeBob.

Hi. I don't want a free sample--

Sure you do.

Look out! She's gonna blow!

Well, Plankton obviously didn't steal me formulur.

So how did he steal all me customers?

This chum tastes awful.

Yeah, but the slogan's so catchy that we can't stop eating it.

Chum is Fum!

[vomiting]

Can I get another one of your delicious chum sticks?

But of course, loyal customer.

I'll see ya later, loser.

Much later! [laughing]