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  • Hello. This is 6 Minute English

  • from BBC Learning English. I'm Neil.

  • And I'm Sam.

  • The Olympic Games happen every four years

  • and the most recent games were held in

  • Tokyo this summer. Did you watch them, Sam?

  • Yes, I saw British swimmer,

  • Adam Peaty, win a gold medal and -

  • my personal favourite - 13-year-old, Sky Brown,

  • competing in an exciting sport which was added

  • to the Olympics this year: skateboarding.

  • Olympic athletes inspire people

  • around the world to take on

  • new challenges, eat healthily and get fit.

  • So it seems strange that some of the

  • companies that sponsoror pay for, the

  • Olympic Games also sell food and drink which is

  • linked to obesity, heart disease and diabetes.

  • Tobacco advertising was banned from

  • international sport in 2005 because of the

  • harmful effects of smoking. But other companies

  • selling less-than-healthy products

  • still sponsor big sporting events.

  • These could be sugary drink

  • companies, or others who sell fast food

  • hot food, like hamburgers, that is quick to cook

  • and serve but which is often unhealthy.

  • In this programme we'll be asking whether it's

  • right for companies selling unhealthy

  • products to sponsor sporting events.

  • But first it's time for my quiz question, Sam.

  • McDonalds had a long history  with the Olympic Games

  • until the company ended the partnership

  • ahead of the 2024 games in Paris. But why did

  • McDonalds choose to quit? Was it because:

  • a) they wanted to change the

  • name of French fries to McFries?

  • b) they didn't want to call

  • their hamburger, 'Le Big Mac'? or,

  • c) they wanted to be the only

  • company selling cheese for cheeseburgers?

  • Hmm, I think maybe it's a) because

  • they wanted to call French fries, McFries.

  • OK, Sam, we'll find out the

  • answer later in the programme.

  • Someone who is worried about the

  • relationship between fast food and sport is Dr

  • Sandro Demaio. He worked for the

  • World Health Organisation specialising in obesity

  • before starting his own public

  • health agency in Australia.

  • Here is Dr Demaio speaking with BBC World

  • Service programme, The Food Chain,

  • about the problem with unhealthy

  • brands and food products:

  • By having their brand alongside a young

  • person's favourite sporting hero, on the chest

  • of their national team, it does two things.

  • First of all, it creates brand attachment, so if

  • you're a young child you built the connection

  • in your mind that basically fast food

  • equals success. At the same time it also gives a

  • health halo to that brand. Then you

  • start to think in your mind, even

  • subconsciously, that it can't be that bad

  • You've probably heard of 'brand loyalty',

  • where people have a favourite

  • brand they always buy, but Dr Demaio is

  • concerned about brand attachment.

  • Brand attachment is the emotional connection

  • between humans and brands. It goes

  • deeper than loyalty so that people mentally

  • connect a particular company with feelings

  • of winning, being healthy and success.

  • The problem comes when these feelings

  • attach to companies that aren't healthy at all.

  • Dr Demaio says this creates a health halo

  • the belief that something is good,

  • like an angel's halo, even though

  • there is little evidence to support this.

  • On the other hand, fast food and fizzy drink

  • companies invest large amounts of money

  • in sport, over 4.5 billion dollars since the

  • 2016 Rio Olympics, much of it supporting

  • athletes around the world.

  • Yes, with travel, training and equipment

  • the cost of being an Olympic athlete can be

  • huge. And depending on your country

  • and your sport, there may  be little financial help.

  • Many athletes are desperate for any

  • sponsorship they can get - but does that make it

  • right to promote unhealthy eating in return?

  • Not according to Dr Demaio, who thinks

  • people should worry about the nutritional

  • value of fast food, as he explained

  • to BBC World Service's, The Food Chain:

  • When we think about foods and beverages

  • of public health concern, we tend to start

  • by talking about highly-processed foods,

  • particularly ultra-processed foods. These are

  • foods that have been really broken down

  • to their basic elements and then built up

  • they're more products really than foods

  • they're made in a laboratory not a kitchen.

  • Dr Demaio mentions unhealthy foods and

  • beveragesanother word for drinks.

  • He's concerned about the public health risk

  • of ultra-processed foodfoods containing

  • extra ingredients like chemicals, colourings

  • and sweeteners that you wouldn't add

  • when cooking homemade food.

  • A potato, for example, is natural -

  • minimally processed. Bake a potato and it

  • becomes 'processed'. Make French

  • fries and it's 'ultra-processed'.

  • And speaking of French fries, Neil, what was

  • the answer to your quiz question?

  • Yes, I asked Sam the reason behind

  • the decision McDonald's made not to

  • sponsor the 2024 Paris Olympics.

  • I said it was, a) because they

  • wanted to call French fries, McFries.

  • Which wasthe wrong answer!

  • In fact, McDonald's

  • wanted to be only company allowed to advertise

  • cheese so it could boost cheeseburger sales.

  • This didn't go down well with

  • officials in France, a country with

  • over a thousand different types of cheese!

  • OK, let's recap the vocabulary

  • from this programme starting with

  • fast foodhot food that is quick to

  • cook but may be unhealthy.

  • Companies that sponsor sports events,

  • pay for them to happen.

  • Brand attachment is a psychological

  • connection between someone and a brand.

  • A health halo is the

  • perception that something is

  • healthy for you, even if it's not.

  • Ultra-processed foods are foods

  • containing added artificial ingredients

  • like colourings and preservatives.

  • And a beverage is

  • another word for a drink.

  • That's all from us,

  • but if you'd like to find out more

  • about the business, science and

  • culture of food, why not download

  • The Food Chain podcast! –

  • it's updated weekly and available now.

  • Join us again soon for

  • more topical discussion and

  • vocabulary here at 6 Minute English.

  • Bye for now!

  • Goodbye!

Hello. This is 6 Minute English

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B1 processed fast food unhealthy brand sponsor olympic

Should fast food sponsor sport? - 6 Minute English

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    林宜悉 posted on 2021/11/04
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