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  • [MUSIC]

  • *Knocks the Camera*

  • Hi there.

  • You're probably wondering how I got this tan.

  • Well, let me tell you the story.

  • It begins with a man by the name of Billy McFarland.

  • Billy was a good boy.

  • At 22, he had dreams of becoming a super wealthy entrepreneur.

  • Dropping out of college to start a business called "Magnises."

  • Over the years, he managed to network with some powerful people.

  • One of them was Ja Rule.

  • Translated from German, I believe that means, "yes rule."

  • Over drinks he pitched an idea.

  • Here's an accurate recreation of that event.

  • [in squeaky voice] Mr Rule!

  • He said,

  • [in squeaky voice] I have a brilliant idea!

  • [random Ja Rule gibberish]

  • Precisely, great minds think alike.

  • It will be 2 weeks of absolute luxury in the Bahamas.

  • I...

  • [kiss]

  • M-Mr. Rule!

  • Promotion began in late 2016.

  • Fyre promised...

  • BEACHES,

  • LADIES,

  • GOURMET FOOD,

  • LUXURY VILLAS,

  • Hosted on a private island in the Bahamas called,

  • "Fyre Cay,"

  • Once owned by Pablo Escobar,

  • V.I.P. tickets up to $250,000,

  • Swimming pigs,

  • Blink 182,

  • Major Laser,

  • A steel drum (woah!)

  • WELCOME to "Fyre Festival!"

  • The best two damn weeks of your life.

  • I bought my ticket immediately.

  • The day arrives.

  • About 5,000 people are making their way directly from Miami airport,

  • and there are HUGE delays to get to Fyre Cay.

  • Although, I shouldn't say "Fyre Cay"...

  • BECAUSE IT DOESN'T EXIST.

  • In the marketing, they referenced this island, which is actually "Norman's Cay",

  • run by George Jung, not Pablo, by the way.

  • But that does not matter because we are not going there either, we're going to Great Exuma.

  • Private island? Forget that!

  • Population: 7,000.

  • In fact, we're basically in the parking lot of a Sandalsresort.

  • In the end, only about 500 of us made it to the island.

  • The remaining customer's flights are CANCELED. You're about to see why.

  • We're hauled onto a school bus and taken to the site.

  • And grab a lot with a bunch of FEMAtents.

  • Remember those promises of luxurious villas?

  • Pranked ya!

  • Enjoy your stay. And don't forget your complentary cup of UNICEF rice.

  • Once there, no one knows whose tent belongs to whom.

  • So, staff try getting everyone into a line.

  • Then they abandoned that idea and tell everyone that it's a Free-For-All.

  • [VAPORWAVE]

  • Expecting a party, this guy took all of his drugs on the flight over.

  • He's the only one having fun.

  • [partying guy] F**k it. let's party, man

  • [partying guy] We're here to party!

  • Everyone else is grumpy because it's been FIVE hours, and there's no food.

  • In lieu of food, staff decides to start handing out tons of free tequila.

  • This only exacerbates problems.

  • Once the food does arrive, it's just as delectable as promised though.

  • Gourmet craft single there.

  • A few hours later, bags arrive on a shipping container.

  • It was getting dark, and there was NO LIGHTING.

  • Plenty of people had their luggage stolen.

  • But don't worry, if you had any valuables, the festival advertised TOP-NOTCH security.

  • Here it is.

  • But no one told guests that they had to provide their own lock.

  • There were rumors of muggings by the locals.

  • [woman] I heard rumors of feral dogs.

  • A tent supposedly caught fire?

  • The closest beach has a rampant shark problem.

  • Staff don't have any uniforms or walkie-talkies,

  • so no one knows who's in charge, and the people who are in charge can't talk to each other.

  • Here's the bathroom.

  • Many staff quit after only a couple of hours.

  • For the few customers who were willing to just make the most of it and enjoy the music,

  • they had some bad news too.

  • ALL of the major musical acts pulled out.

  • In fact, Major Lazer wasn't even confirmed to go in the first place.

  • The event was promoted as cashless, so all people had were these useless Disney-buckson their Fyre-bands™.

  • Which meant that they couldn't buy anything or catch a cab if they were stranded.

  • And even with only 500 people, there are too few tents...

  • And beds.

  • So everyone is just stealing each others...

  • And for any of you thinking you can just escape to the Sandals™,

  • bad luck.

  • It's peak session and they are absolutely full.

  • People are reaching out to the embassy for help.

  • After a few hours, most people chose to go back to the airport.

  • And the rest were forced back home

  • when the Bahaman Government stepped in.

  • The Festival... was closed.

  • [This time NOT due to AIDS]

  • But the exodus from the island made it's own problems;

  • Guests spent hours dehydrated and hungover in a hot building...

  • Why staff locked the door isn't entirely known.

  • But one girl fainted until they were finally reopened,

  • Everyone gets home and that was the end of it.

  • Except for uhhhh....me

  • I was ummm..

  • *Smack lips*

  • Uhh, Rescuing someone, helping them out...

  • And I got

  • lost in the woods. :(

  • ANYWAY!

  • Back at home, the shitstorm on social media was just ramping up:

  • the reddit /r/Fyre Festival was created

  • and it started documenting everything that went wrong at the event.

  • People were circulating a fake tweet by Ja

  • that the whole thing was a "Social experiment".

  • Some wholesome festival memes there.

  • [Dat ballpit though]

  • And it quickly turned into a marketing case study of what NOT to do.

  • In response:

  • Fyre started serving cease and desist letters

  • to stop people from saying mean things about them.

  • Mr. Rule released an official statement online

  • both apologizing and saying that it's not his fault.

  • Interestingly he wasn't even on the island at that time,

  • he was giving a concert in Chicago.

  • Although, to their credit, they offered everyone a full refund

  • [ Aww :) ]

  • You could always "let it ride!"

  • and opt in for tickets to 2018s Fyre Festival! [Oh... :I ]

  • [News lady]: And VIP ticket to next years Fyre Festival.

  • *laughter*

  • *laughter* [man]: Really?

  • *laughter*

  • Meanwhile, Billy is on full damage control,

  • he claims that a storm came in the night before and changed

  • ALL of the marketing into lies.

  • [Billy McFarland]: We got to a point that we were very excited about,

  • on Wednesday night... with how the two sides looked

  • And we got hit by a big storm.

  • But the apologies weren't enough,

  • a few days later, and the first lawsuit was served.

  • *SMACK*

  • "Attorney Ben Meiselas doesn't think it's funny,

  • he's filed a 100 million dollar class action lawsuit against the organizers!"

  • Then another suit,

  • then 7 more.

  • Then the feds got involved,

  • Calming Billy had commuted "Wire Fraud":

  • Serious charges with serious prison time.

  • More on that later.

  • "But First!"

  • Right now let's go into the history of Fyre Festival!

  • The marketing was clever,

  • To get the word out, they got in touch with about 400

  • "influencers"

  • Instagram celebrities.

  • And they offered them V.I.P tickets or cash to promote the event,

  • They even managed to get Kendall Jenner to post about it!

  • Rumor has it that she was payed a quarter of a million dollars for this post.

  • The marketing worked though, the festival sold out!

  • So how did it go so wrong?

  • Let's start with the money,

  • during the planing process, a consultant came in and said the festival would cost-

  • 50 million dollars,

  • and require another year of organisation.

  • [Random censored man]: They should've-They should've planned this two whole years out!

  • This is after they made all the promises.

  • And they had nothing NEAR that amount,

  • So they started cutting expenses WAY back.

  • Remember those Luxury Villas?

  • They were going to cost 10 million dollars alone,

  • *Kaboom*

  • so they scrapped them.

  • Now everyone gets a tent.

  • *Ding*

  • Deposits for the bands?

  • nope.

  • Food? Infrastructure? Staff?

  • ALL were cut back.

  • but. You may ask

  • How did they have so little cash if they sold out?

  • It's the price,

  • it was WAY. TOO. LOW.

  • Now wait a minute.

  • Up to $250,000 a ticket is-

  • TOO LOW?

  • In fact on social media,

  • people were so merciless and unsympathetic towards the guests because they thought

  • it was a bunch of rich kids paying for tickets

  • with a starting price of $12,000!

  • And you can thank fake news for that assumption,

  • you see that number repeated everywhere.

  • But actually,

  • very few were paying even close to that amount.

  • The standard price was around $1,200.

  • Which, if you think about two weeks in the Bahamas with practically

  • all your expenses taken care of...

  • T H A T ' S P R E T T Y B L O O D Y G O O D!

  • In fact, some tickets were as low as $500.

  • [Victim of the Tragedy]: "6 months ago, got together and got the early bird special for about 500 bucks

  • and this covered food, transportation, ticket, and somewhere to sleep."

  • How on EARTH were they gonna break even with that?!

  • They weren't.

  • And on the flip-side, there's no proof whatsoever that anyone purchased a $250,000 ticket.

  • So basically

  • They're stuffed.

  • Billy has to start taking touch short-term loans just to keep afloat.

  • Which, by the way, is why they did the Fyre-bands,

  • it was to raise cash.

  • It's reported that up to $2,000,000 in Frye Bucks in game currency was spent in the lead up to the event.

  • But this wasn't even close to enough.

  • Practically broke and with the event only a few weeks away,

  • The more experienced staff suggested postponing.

  • But, thanks to those short-term loans, he couldn't

  • So he insisted on going forward.

  • Though, staff tried to control the damage by telling celebrities and public figures NOT to go.

  • [Photo guy] "How was the Fyre Festival?"

  • *Laughter*

  • So, Billy and Ja are in some serious trouble

  • But, let's please...

  • have ONE failed festival, that has a sequel.

  • Well...

  • Billy is out on $300,000 bail,

  • his assets were frozen as at May 18th,

  • he dropped his expensive attorneys,

  • he's selling his property in New York,

  • he tried to sell Magnises for 150 grand; but it was cancelled due for being fraudulent.

  • Massively in debt and with no hope of paying it back,

  • Fyre went into involuntary bankruptcy.

  • And that,

  • is the end of Fyre Festival

  • I'll keep you posted about whether Billy is going to jail.

  • So long Fyre Festival,

  • you were... too beautiful for this world.

  • And as for me?

  • Well...

  • It's time to go home...

[MUSIC]

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B1 US festival billy staff rule ticket island

The Failure of Fyre Festival

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    羅盛隆 posted on 2021/10/01
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