Name: What One Winemaker's Pricing Decisions Tell Us About Inflation | WSJ
Uploaded: 2021-08-27T22:05:03.000Z
Duration: 6 min 2 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

Major fires here in California, in Napa Valley,

and then this is the second year of drought.

So it's been rough just from that aspect.

- [Narrator] Business owners, like winemaker Malek Amrani,

Whether Amrani and others like him absorb these costs

determines the course of inflation in the US economy.

- The US economy is made up of literally hundreds

are deciding in the transactions between each other,

- [Narrator] These decisions have big consequences

but passing them on could drive customers away.

- So this is the equivalent of a glass of wine.

The Vice Wine is a mid-sized Napa Valley winery.

that starts at $38 and it goes all the way up to 69.

- [Narrator] Like many businesses right now,

Amrani says he's experiencing strong demand

But he's facing a lot of obstacles to meet that demand.

because we've been paying here 20 to $22 pre-pandemic.

just for basic vineyard labor and seller labor.

now takes me 20 to 40 hours on average to find.

- [Cynthia] Thank you for calling West Coast Bottles.

- [Cynthia] I don't have any good news for you today.

- [Cynthia] How much are you selling this wine for?

after spending a long time looking for it,

Bringing a container out of China of glass a year ago

would have been somewhere around 3 to $4,000.

She wouldn't even tell me the price on the phone.

I wouldn't be surprised if she doubles the price.

She's saying it's all because of the shipping.

I didn't expect that the cardboard would be an issue,

that doesn't have anything printed on it.

The only thing that may help ease the difficulties

Subtitles ListPlay Video

What One Winemaker's Pricing Decisions Tell Us About Inflation | WSJ

pandemic

aspect

determine

force