Name: How Range Rover Went From Off-Road Beast To Status SUV
Uploaded: 2021-06-08T03:32:48.000Z
Duration: 16 min
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

One of the most respected and coveted names in the world of

They sport a strong outdoor heritage, luxurious interiors

The Range Rover name has gone from being a single model

within the portfolio of parent Land Rover to a full lineup

Some in the industry say Range Rover might be more

recognizable than Land Rover itself, which makes other

sport utility vehicles such as the Discovery and the highly

From a brand perspective I think Range Rover is the brand.

I think it has much more notoriety than even Land Rover

does. Range Rovers are equally at home in the wilderness as

they are in the streets of London, New York or Dubai, and

have been favored by the British royal family and Kim

Kardashian. The Range Rover combines capability with

luxury. They have been so successful at this pairing that

Range Rovers are more likely to be bought as prestige

vehicles than what they were originally meant for.

All of this has earned Range Rover and by association, Land

Rover, an enviable place in the automotive market.

This is fortunate for its owners, the Jaguar Land Rover

group and its parent, India's Tata Motors, which have seen

their fair share of struggles in recent years.Land Rover

sold 368,066 units in the fiscal year spanning 2019 and

2020, compared with 140,593 Jaguar vehicles.

Out of the seven models Land Rover sells, four are grouped

under the Range Rover sub-brand and sales of the original

Range Rover, the Range Rover Sport, Velar and the Evoque

together comprised 70 percent of Land Rover's sales.

The Range Rover name has exceptional power earned for it by

But its rivals are growing more numerous and more

Range Rover began as a secret project within Land Rover in

The original Range Rover prototypes, of which there were

26, were given the code name Velar from the Italian word

The company had the idea of taking the products in a little

bit of a different direction, and they identified a more

upmarket version of a Land Rover that they thought would

appeal to the aristocracy, the landowners, or you know, the

people who had country homes, who had land.

It came with two side doors and a hatch on the back and was

the first vehicle to feature Land Rovers permanent four

The first generation vehicle was a critical success.

Early versions were comfortable and capable, but tended to

be rugged and simple, with a lot of washable vinyl and

What made the Range Rover special for SUVs of its time was

an excellent performance, both off-road and on-road.

The vehicle completed an unprecedented 18,000 mile trek from

Anchorage, Alaska, to the southern tip of the Tierra del

Fuego in South America, another trek 7,500 miles across the

Sahara Desert and a modified version one the first

The second generation Range Rover, which debuted in 1994 was

a luxury upgrade over its predecessor, taking a bigger step

toward the fancy mall prowling Range Rovers of today.

Notably, this was the generation that swapped out the

circular headlamps for rectangular ones, a design that

stuck. In the mid 1990s Land Rover also introduced its

autobiography Design Service, which allowed buyers to

customize interiors with top shelf materials.

In 1994, the German luxury and performance automaker BMW

bought the Rover Group, a family of British vehicle brands

The third generation Range Rover, designed during this time

with heavy input from BMW, moved the vehicle even further

upmarket. Range Rover became a larger unibody vehicle,

meaning the chassis and the body of the vehicle were fused

The interior was luxurious, taking cues from high-end

BMW owned Range Rover for a really small amount of time,

just a blink of the eye in terms of the auto industry, and

they transformed it into the brand that we know it today.

The one that, you know, you hear about it in songs and in

pop culture so much it kind of took the industry by storm.

By 2000, Land Rover was split off from the Rover group and

sold by BMW to Ford Motor Company, where it would become

part of Ford's Premier Automotive Group, that also included

Aston Martin, Volvo and Jaguar, along with longtime premium

It gave prospective buyers a speedier variety, with its

Cross-linked air suspension allowed drivers to raise and

lower the vehicle on its wheels, giving them greater ground

clearance off road or a lower center of gravity for better

Ford eventually sold Land Rover along with Jaguar to India's

We've been through quite a few ownership changes over the

years and with those ownership changes has come opportunity

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How Range Rover Went From Off-Road Beast To Status SUV

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