Name: Why You Spend So Much Money At Ikea
Uploaded: 2021-05-27T05:51:19.000Z
Duration: 14 min 41 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

I love Ikea. I've been shopping online, this

morning. I buy a lot of things from Ikea.

While I was in Miami on vacation last week.

It was such a great price, I actually grabbed a

I don't think addicted, but if I had a bigger

Welcome to Ikea. The only place in the world

where you can snack on Swedish meatballs while

you shop for your new Poäng chair or Färgrik mug.

Three hundred sixty-seven of them are owned and

Despite serious product recalls and food court

There is something about the uniqueness with the

yellow and blue and the meatballs and the long

way through the stores and maybe the twinkle in

the eye as well. That makes us just a little bit

Ikea's combined global and online presence is

massive. It brought in $45 billion in retail

sales, had 1 billion store visits and 2.8

Its closest competitor in the home furnishing

space, Bed, Bath & Beyond, brought in $12 billion

Before the massive blue and yellow warehouses,

there was a young Swedish man with a simple idea.

"Why are beautiful products only made for a few

buyers? It must be possible to offer good design

Ikea was founded in 1943 by 17-year-old Ingvar

Kamprad at Elmtaryd farm in Agunnaryd village in

Sweden. It started small, selling things like

In 2019, it sold seven million Billy bookcases.

A major reason people flock to Ikea is its price

point. When I hear Ikea, I think of cheap, simple

spectrum, but it depends on what you buy.

They have really well designed beds that go up to

$500. The Ikea brand is sleek, minimal and

affordable. Ikea from its very beginning has

focused a lot on its customers building its own

furniture and therefore they could offer them

If you're starting out, you're moving into your

first apartment, you don't have a lot of money to

Buy some simple Ikea pieces and invest in some

really nice bedding, a great rug, cool side

tables. Prices are lower in part because Ikea is

basically a giant storage facility for furniture

parts. It's the warehouse's design that sets it

apart. So what a great store will do will allow

So anytime I hear a retailer saying, "Our

consumers want to come in, take some stuff and

discovery. So a great store will give you the

sense of comfort and familiarity and will also

And that is when retail becomes retail therapy.

The winding maze is designed to make customers

stop and shop and spend more than they planned.

You walk through an Ikea store and you'll find a

Mirrors placed tastefully here, tastefully there,

When you look in a mirror, you see the most

gorgeous human being looking back at you.

Ikea plays to the narcissist in each of us.

Ikea employs mirrors everywhere through their

stores. As you walk by, you have love because you

Point number one. Point number two, Ikea uses

White cupboards, white closets, white tables.

If Apple was to design a closet, it would

The brain perceives everything through context.

The notion of that white there symbolizes

clutter-free, pure, simple, transparent, without

saying all those words, through the judicious use

Subtitles ListPlay Video

Why You Spend So Much Money At Ikea

perceive

massive

recognize

presence