A2 Basic UK 206216 Folder Collection
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so your cover letter, I want you to just as much focus and energy into cover letter as you do your CV
even if they don't read the cover letter , initially when they comes further down the sifting process maybe they've got two interview spots left
and five candidates that they've shortlisted, at that stage, they will absolutely go to the cover letter
and use that to help make that decision. so make it count
so the first step is making it personal,okay?
I don't want you to send a cover letter out
that's say dear sir/ dear madam/ to whom it may concern/ dear hiring manager
you need to find out the person's name, okay?
we have the social media, we have LinkedIn, and we have Google
the company probably has a website and with a News page and with an about us section
find out even you have to pick up the phone, speak to the receptionist
she might not give your name however just beware some companies have no-name policies
but just do you absolute best to find out the name of the hiring manager
so step two is firstly, tell them what job you are applying for. Because lots of companies will be recruiting more than one vacancy
and I noticed that people do this all the time when they send me application
so just make it really clear what position you're applying for
but tell them why you picked them, okay? Don't start talking about how fabulous you are, how relevant you are.
okay? this is where a lot of job seekers go wrong. in my opinion if you want an employer to feel interested in you,
really give you the time of day
you need to make them feel like you are genuinely interested in them
you know when you just meet a mutual friend in a bar and get introduced to somebody
and that person just talks to you about themselves, constantly.
how'd you feel? You probably just wanna get away from them as quickly as possible
you probably feel quite negative towards that might make an excuse and
next the toliet and go get a drink or something, oh my phone is ringing
you know enough social circumstances that's how we feel as human beings, okay? that's often
our first way to feel about somebody like that
now your CV is exactly the same, okay? you're building a poll you're building a relationship with somebody
over a piece of paper and not to the same behavior, in same feelings
and can be associated with that as well
so tell them firstly why them, don't make employers feel that you just sent out an application to hundred people hoping something sticks even if you are doing that
and I got a lots of friends and family they're out of work at the moment I know
it's tough out there but still go to the effort to making up person feel like they are the only person
of the moment that you want to work for
even that's not the case, they probably know that's not the case but you can make them feel special
and don't do it by telling them that
they em.. they seem like a professional company or they seem like an exciting campaign
don't be using those words like that I think they can see through that
give them a real reason, go on their website, read their news pages
did they do the race for life of the year, did they gave off a Teenage Cancer Trust
what about the national charity, do you have a relationship with that charity
pick out something more with the the three directors, what was their background
did they all start as graduates and build the business from nothing
tell them about something and a really emotional task when you have with them okay
don't just say, you've been going since 1985
and you seem like a really and reputable secure business anything like that
and everyone can meet a website okay
pick something real and really genuine, if you want to make an impact okay
really make them feel special
okay so when you told them why you've picked them, you flattered them
you've got them insterest in you, you've got them on your side, now you need to tell them why
they should pick you, okay, this is really really important, go back to work but go back to your personal brands
look at the actual piece that you said you wanted to promote about yourself
the things that you wanted employers to perceive you as
and tell them about this
do that while you looking at the job description
pick the top three, two or three things with that job description
and tell them how you can add value to the business
don't tell them you will add value to the business, tell them how, give them examples
and if you wanna just throw in a little sneaky line from another great reference you've got to back all about it
feel free
at this stage, you need to show them how much you want it, okay
we all want to work with people that we feel want to be there okay
now even if you're using your language, just change your language
might even be something as simple as I would like the opportunity
to discuss the application, use the word love instead of like
I would love the opportunity, love is often and much more motive words
and will often open a lot more door. so if you in sales you need to find a meeting with somebody
love is a much more powerful word than like. But however you have to find languages that you feel really comfortable with
maybe you'll say something like, given the opportunity I would live and breath this well
really make that person feel that goodness, this person really wants it
there might have been times that I heard back from people that said
You know i said you wouldn't success, my client didnt pick you when they might say I'm really disappointed
and I sometimes think really?
because you cover letter didn't have suggest
to me that he would be disappointed, didn't even feel like you were really that bothered
so if you really want it tell them how much you really want it
and just to finish your CV. this is in a little story that can tell you, a couple of years, it was about five years ago
a gentleman applied to a job
and I was advertising, at the end of his cover letter, it was a pretty good cover letter
but the end of his cover letter he said I would just like to wish you all the best with this of equipment
something like that, I think it might even have said, it was years ago, I can't remember the exact ways
but maybe he said something Iike
I know the recruiting is quite a stressful time, I really hope it's going as well as you'd hoped
something like that, and I was like wow that is amazing
he doesn't even know me and he is thinking about me
he's applying for the job yet he's thinking about me and my feelings
and it blew my mind really and I just thought well we all want to hire people make our lives easier
that are a pleasure to be around and people that are considerate
and that one line told me more about him and his character, and what he would be like, if he was a part of my team
and almost anything else in his application
so really think about that
so follow those five steps, make them know how much you want it
make them feel special
and make sure that you remember to cut and paste it into the body of the email so they're almost forced to read it rather than just an attachment.
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5 Steps to an Incredible Cover Letter

206216 Folder Collection
Vivian Lam published on August 6, 2014    Vivian Lam translated    Anni reviewed
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