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  • Dubai loves influencers and influencers love Dubai, and they love it so much that some of the top international players even moved there.

  • And with them comes the attention of millions of followers.

  • In 2020 with rather few covid 19 restrictions in place, Dubai became a popular destination for influencers trying to escape lockdowns in their home countries.

  • But the seemingly glamorous lifestyle comes with a catch.

  • They are not allowed to criticize their new home, Dubai, in terms of coming across Western and appealing, the certainly wants to position themselves as a destination attractive for travel and investment for Westerners.

  • So the U.

  • S has been seen as it's quite open until you actually, then you realize there are some lines you definitely don't want.

  • Across Dubai present itself as the number one backdrop for influenza deals with luxurious brands.

  • I love the place, and it gave me a very strong career.

  • I gave me a very good start, which which I would always be thankful, Uh, you know, for So for example, me being an Indian influenza, if they want to talk about Indians in Pakistani Asians, uh, then a lot of brands would want to work with me.

  • The sheer number of influencers even prompted the United Arab Emirates to introduce a media license just for influencers.

  • What appeals to influences apart from just the destination itself and the environment is, um, that they've attracted some massive brands from around the world some of the largest companies to base themselves in Dubai or to at least have a major regional hub in Dubai.

  • And that makes them particularly attractive because there are lots of commercial opportunities for influences to enter into.

  • And it also works out for the day in Dubai itself because it really puts them on the map.

  • Appearing safe, modern and liberal is beyond valuable for the Gulf state, and many influences feel at home here, although it's in Arabic country or fortunately, the by particularly do not have any kind of crazy restrictions, which is great.

  • So they are quite liberal, I can say.

  • And yet, critics point out, Dubai ranks very badly when it comes to press freedom.

  • Influencers are expressly forbidden to criticize the Emirates.

  • People cannot talk negatively about the government.

  • They can't talk negatively about the weather or anything that could be considered possibly negative.

  • We also have instances where people cannot even share articles that are negative about the criticizing the state and its leaders could land you in jail, as could kissing your partner in public or the endorsement of equal rights for the l G B T Q plus community.

  • In some cases, people have even been jailed for social media posts they created years ago and in a different country.

  • If you're an influencer, you go there and you break the law.

  • You cannot guarantee that you're going to be treated in a different way to everyone else.

  • You could end up being free within 48 hours if you're lucky, or you could end up with 48 months in a Dubai jail.

  • For most influencers, this risk seems far away.

  • In my experience, I don't feel that, uh, there's anything like that that you know you'll be criticized or you'll be detained or something of that sort.

  • I have been living here like almost six years until now.

  • I never face and issues, but as I mentioned before, I was always careful what I'm saying.

  • What I'm posting.

  • Everybody wants to go and sink with the place.

  • Nobody wants to be out of the place like especially, you know, with a place like the Bible.

  • Human rights organizations have raised serious questions about the monarchy rule in Dubai, but those concerns are hard to find on Instagram influences, their sponsors and the U.

  • A e all benefit from this gag rule.

  • Yeah, a lot of cases the financial rewards would would certainly outweigh some of those ethical considerations.

  • So there's been a lot of debate about this, um, in various contexts, within the influence of space.

  • And it's a very, very personal decision, and it comes back to that individual influences where they draw that line.

Dubai loves influencers and influencers love Dubai, and they love it so much that some of the top international players even moved there.

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B1 dubai influencers influenza destination criticize liberal

The dirty secret of Dubai's influencer hype | DW News

  • 13 1
    林宜悉 posted on 2021/03/11
Video vocabulary

Keywords

individual

US /ˌɪndəˈvɪdʒuəl/

UK /ˌɪndɪˈvɪdʒuəl/

  • adjective
  • Made for use by one single person
  • Relating to, or characteristic of, a single person or thing.
  • Single; separate.
  • Having a striking or unusual character; original.
  • Made for or relating to a single person or thing.
  • Having a distinct manner different from others
  • Relating to, or characteristic of, a single person or thing.
  • Single; separate.
  • Having a striking personal quality or style.
  • noun
  • Single person, looked at separately from others
  • A particular person or thing distinguished from others of the same kind.
  • A person, especially one of specified character.
  • A person, especially one of a specified kind.
  • A single thing or item, especially when part of a set or group.
  • A single human being as distinct from a group.
  • A competition for single people.
massive

US /ˈmæsɪv/

UK /ˈmæsɪv/

  • adjective
  • Very big; large; too big
  • Extensive in scale or scope.
  • Solid and heavy.
  • Exceptionally large; huge.
  • Large or imposing in scale or scope.
present

US /ˈprɛznt/

UK /'preznt/

  • other
  • To give, provide, or show something to somebody
  • To give something to someone formally or ceremonially.
  • To give (something) to someone, especially formally or as a gift.
  • Introduce (someone) to someone else.
  • Give or offer (something) to someone.
  • To put on a performance or show.
  • To show or display something.
  • adjective
  • Being in a particular place.
  • Being in a particular place.
  • Being in a particular place; attending or existing.
  • Being in attendance; being there; having turned up
  • Existing or occurring now.
  • Being in a particular place; existing or occurring now.
  • Existing or occurring now.
  • other
  • Be in a particular place.
  • To be in a particular place.
  • To be in a particular place.
  • noun
  • Gift
  • Verb tense indicating an action is happening now
  • Current time; now
  • The period of time now occurring.
  • verb
  • To introduce someone to others
  • To host a program on television or radio
  • To give a speech or presentation
  • To show something to someone who will examine it
  • To appear or happen
  • To give an award or prize to someone
  • other
  • The period of time now occurring.
debate

US / dɪˈbet/

UK /dɪ'beɪt/

  • other
  • To argue about a subject, especially in a formal manner.
  • other
  • To consider something; to think about something carefully before making a decision.
  • To discuss a subject in a formal way.
  • To discuss a subject in a formal way, presenting different opinions.
  • noun
  • General public discussion of a topic
  • A discussion or argument on a subject where people express different opinions.
  • A formal event where two sides discuss a topic
  • A formal discussion or argument about a subject.
  • verb
  • To consider options before making a decision
  • To take part in a formal discussion
guarantee

US /ˌɡærənˈti/

UK /ˌɡærən'ti:/

  • noun
  • A formal assurance (typically in writing) that certain conditions will be fulfilled, especially that a product will be repaired or replaced if not of a specified quality and within a specified period.
  • A thing that assures someone of something.
  • A promise to repair a broken product
  • Promise that something will be done as expected
  • A thing serving as a security.
  • A formal assurance (typically written) that certain conditions will be fulfilled, especially concerning the quality or durability of a product.
  • other
  • To provide a formal assurance or promise, especially that something will happen or that something is of a specified quality.
  • To secure or protect (a right or opportunity).
  • Provide a formal assurance, especially that certain conditions will be fulfilled relating to a product, service, or transaction.
  • To secure or protect (a right or opportunity).
  • verb
  • To promise to repair a broken product
  • To promise that something will happen or be done
  • To promise to pay if another person fails to do so
realize

US /ˈriəˌlaɪz/

UK /'ri:əlaɪz/

  • verb
  • To become aware of or understand mentally
  • To achieve something that you have been trying to do.
  • To understand or become aware of something.
  • other
  • To achieve or make something happen.
  • To convert something into cash.
  • To convert something into cash or a different form.
  • To understand or become aware of something.
experience

US /ɪkˈspɪriəns/

UK /ɪk'spɪərɪəns/

  • noun
  • An event at which you learned something
  • Thing a person has done or that happened to them
  • An event or occurrence that leaves an impression on someone.
  • Knowledge gained by living life, doing new things
  • Knowledge or skill gained from doing, seeing, or feeling things.
  • other
  • An event or occurrence
  • other
  • An event or occurrence that leaves an impression on someone.
  • Something that happens to you that affects how you feel
  • other
  • An event or occurrence which leaves an impression on someone.
  • An event or occurrence which leaves an impression on someone
  • other
  • Knowledge or skill that is gained from doing something for a period of time
  • Previous work in a particular field.
  • Knowledge or skill gained from doing something.
  • Knowledge or skill gained from doing, feeling, or seeing things
  • other
  • To encounter or undergo (an event or situation)
  • To have something happen to you
  • To have something happen to you
  • verb
  • To gain knowledge by doing things
  • To have something happen to you.
  • other
  • Knowledge or skill gained from doing something
negative

US /ˈnɛɡətɪv/

UK /'neɡətɪv/

  • adjective
  • Pessimistic or unfavorable.
  • Unfavorable or critical.
  • Harmful or undesirable.
  • Carrying a negative electric charge.
  • Expressing or containing a negation or denial.
  • Being harmful, unwanted or unhelpful
  • Less than zero.
  • In mathematics, being less than zero
  • Less than zero.
  • Focusing on the bad aspects; pessimistic
  • Indicating the absence of something, such as a disease or condition.
  • Expressing disagreement or refusal.
  • Indicating the absence of a particular condition, substance, or organism.
  • Expressing or signifying negation, refusal, or denial.
  • noun
  • The opposite to a positive electrical charge
  • In grammar, containing words such as 'no' or 'not'
  • Reply to a question or statement that means 'no'
  • Image on camera film used to make a photo
  • A reversed image on a transparent base, used to make positive prints.
  • A refusal, denial, or rejection.
  • A negative statement or response.
treat

US /trit/

UK /tri:t/

  • noun
  • something that tastes good and that is not eaten often
  • Something you buy for others as a surprise present
  • Something special that gives pleasure.
  • other
  • To subject to some process or action; to apply a substance to.
  • To behave towards someone in a specific way.
  • To pay for something for someone as a gift or pleasure.
  • To give medical care or attention to; try to heal.
  • verb
  • To pay for the food or enjoyment of someone else
  • To use medical methods to try to cure an illness
  • To act in a certain way toward someone
destination

US /ˌdɛstəˈneʃən/

UK /ˌdestɪˈneɪʃn/

  • noun
  • The place you are traveling to
  • The location where data is to be sent or stored.
  • The place to which someone or something is going or being sent.
  • A place regarded as worth visiting or traveling to.
  • The place to which goods are shipped.