Name: Harley borrows Detroit's used-car playbook to pursue younger riders
Uploaded: 2021-03-09T21:51:06.000Z
Duration: 1 min 21 s
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Harley Davidson can't rest its laurels on fiercely loyal but aging fan base.

Next month, the iconic American motorcycle maker will begin selling certified pre owned bikes aimed at capturing younger buyers.

It's Program HD Certified marks its first entry into the used marketplace in the U.

More than 300 dealers have expressed interest in participating.

It's part of Harley's new strategy aimed at expanding the brand's appeal beyond middle aged and affluent riders.

The 118 year old brand has been steadily losing market share in the U.

Used Harleys are less expensive, and demand for pre owned bikes is strong, some dealers told Reuters.

Used Harleys out, sold new ones last year by 3 to 1 and J.

D Power data shows Harley was the most sought after brand in the market for used bikes last year.

 Under the new program, Harley will certify motorcycles up to five years of age with up to 25,000 miles. 