Lady Gaga may not know it, but she was helping to move markets Monday.

French media conglomerate Vivendi says it plans a stock listing for her label, Universal Music.

It's also home to Taylor, Swift and other stars.

The news sent Vivendi shares soaring by as much as 18%.

French billionaire Van Samba Laura is one driving force behind the move.

Vivendi's biggest shareholder wants to cash in on a revival in the music industry.

Shares in his group ball, or A, also surged Monday, up close to 13% in early trades.

Now the deal will see Universal Music holding company UMG apply for a share.

Listing in Amsterdam, 60% off the company's capital will be distributed to investors.

The moves are supported by Chinese tech giant 10 Cent.

It owns 20% off UMG, having bought the stake in two moves that valued the group at over $36 billion.