calls I�m always excited because there�s a lot of power behind PETA, there�s a lot

of passion behind PETA. And PETA�s a group that does things that other groups don�t

want to do. For me there�s a lot of admiration in that. The concept when I was talking to

the photographer, we wanted it to be something, I mean I didn�t want to make a dark ad but

I did want to shoot an ad that was more serious I think. I mean there�s really nothing tied

to this issue that isn�t sort of dark and needs to be sort of fixed in a big way. There�s

so many issues tied to the meat industry, I mean social, environmental, humanitarian,

all of them, and I know that when I�m eating that I�m not hurting the planet, I�m not

hurting other people in this planet, I�m not hurting animals, you know, and I�m not

hurting nature. I first saw the world across me: it was an interesting metaphor for the

way that I feel all the time. When we do feel the weight of the world, and truly the weight

of the world depends on us, you know, it depends on our choices and I wish that people would

pick up a book or watch a documentary and understand that their choices can really make

a difference.