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  • what if I told you that sharing relevant content on LinkedIn

  • probably won't get customers actually talking with you about what you're

  • selling

  • unfortunately it's true hi I'm Jeff Molander and

  • in the next 15 minutes total despair I'm going to share with you information

  • that you've probably not heard before because frankly

  • I'm not going to waste your time preaching what I think will work for you

  • instead I'm just gonna show you how behind using LinkedIn

  • to build my business I'm going to show you an effective approach

  • to generating sales leads and by the way

  • I learned this the hard way I admit it on my own

  • and also from others who figured out on their own to up

  • okay I'm not afraid to tell you that I failed on LinkedIn

  • and for longer than I carry actually admit now here's why I failed

  • I was doing what most sellers are doing on LinkedIn

  • with profiles group an email messaging

  • I actually believed that sharing relevant content on LinkedIn

  • we create sales leads for me but it didn't

  • because the fact is this being seen as a trusted

  • expert by your customers is the goal it's the reward

  • it's not the strategy it's the outcome of a successful strategy

  • okay so what is the strategy what the highest level

  • there are two components problem-solving

  • and direct response copywriting now before I get into the details

  • let's just take a moment and agree on the goal okay

  • when using LinkedIn to find new customers whether you're using your

  • profile

  • email messages or discussion group you need to

  • attract customers get them to engage with you

  • and the part that most sellers are really struggling with

  • get potential customers to respond to you

  • getting customers to engage work scepter connection request

  • is really nice but you need to get them talking with you

  • in a way that gets them desire something from you

  • so let's say you're getting customers to check you up in a

  • and LinkedIn group that's great but having them reach out to you privately

  • and ask for a chat about

  • what it is that you're selling oh yeah that's what I like

  • and that kind of success takes more

  • then sharing relevant content okay it takes a combination

  • up sharing knowledge that a solve the problem

  • and be- causes customers to react

  • to want more from you to say hey I never thought about it that way before

  • how can I get more advice like that or you want them to kinda wonder

  • what else businessperson maybe able to help me with

  • and the key word here is do.

  • because once you tap into their fear their ambition or their goal

  • you were able to help the prospect kinda navigate toward what it is that you're

  • selling

  • by acting on that reaction that you just created

  • that's the copywriting part up

  • okay I know someone you're wondering what the heck is social selling Jeff

  • well can you really frank with you it's nothing

  • back terribly new please don't let all the hype around social selling trick you

  • into feeling like

  • this is technically complicated or that it's gonna be dangerous for you

  • it's not successful prospecting with LinkedIn

  • is all about one thing getting response from those qualified buyers

  • well you agree with me that engagement is not the goal

  • yes or yes from now I know that marketers

  • say that that that is the goal but it's not

  • engagement is actually an opportunity to create

  • response if it's not well

  • you're just wasting your time now as you may know I'm a social selling trainer

  • now

  • I know it sounds sexy but what I teach what I'm about to show you right now

  • is a very sexy at all but it works it creates

  • leads from my business and for my clients because

  • as a small business owner myself I know what gets

  • you paid it's what gets me paid its have not engagement

  • it's not your image it's not your personal brand

  • your boss measures you based on leads so let's keep it really practical

  • attention engagement and simple repeal way

  • to get that response up

  • okayed here is the secret sauce that no longer

  • it's going to be a secret for you okay the fastest way to get customers to

  • respond to you

  • on any social platform is getting them intensely

  • curious about you here's what I mean

  • by peking customers interest in what you have to say

  • by enticing them to reach out and ask the questions that

  • you want them to ask you you can lead a discussion

  • toward what you're selling

  • I know you're going that sensible all that's the beauty of it

  • success principle number one involves getting back to basics

  • solving customers problems now here's what I mean

  • forget everything you've been polled about social media like how you should

  • be using it to tell stories about your business

  • or humanize yourself and if you're not using LinkedIn much yet

  • don't sweat just realized this

  • prospects don't care that much about your story or your corporate culture or

  • anything about you they're very selfish they're just like all of us

  • what they care about most is overcoming the challenges that they face

  • or avoiding the risk that they need to take or finding a really cool shortcut

  • to achieving their ball faster this is where to start on LinkedIn

  • is there a best day or time to post discussions and comments

  • yet but don't worry about that yet first things first

  • focus on what matters to your customers first

  • up

  • okay success principle number two is designing

  • for response late-night infomercial producers and directors sponsor

  • marketers know

  • finding a viable buyer doesn't just happen by getting known

  • or getting buyers attention generating leads that convert faster

  • is all about system that efficiently generates more

  • response for you today being a top social so R means one

  • thing getting responded to more often

  • in here's how you do it everything that you can't put out there on social media

  • marketing material and the messages must be structured

  • to produce that response in your prospect

  • everything you do and say must be designed to generate

  • the sense of curiosity in what you're talking about

  • it's as easy as knowing and using have these trigger words

  • that provoke a response in customers a response that gives them

  • got some temporary satisfaction and gives you

  • lead and that's why I'm here today to help you

  • right to help you kinda pieced together your LinkedIn profile

  • or rewrite it to communicate in ways

  • that produce curiosity in you

  • up

  • you know we just can't argue with customers and how they are using

  • LinkedIn

  • they're using it to meet people who can help improvement

  • their success rates

  • and yes for free the harsh truth is

  • your prospect probably does not understand what you sow

  • or feel like they can afford what you sow or

  • 12 value your product or service or believe you that what you sell will do

  • what you claim

  • so here's how to use LinkedIn to overcome these objections

  • make sure that your profile contains these kinda

  • gateways to tips tricks

  • and advice that helps customers to take action

  • to start improving their success it's something that's really important to

  • them

  • its easy just focused on getting customers

  • curious in your ability to problem-solve or

  • help them achieve a goal i'm talking about placing

  • videos and placing links on your LinkedIn profile

  • in ways that signal the customers hey I can remedy that pain

  • I can teach you a new skill or I can steer you clear a risk

  • the you're taking right now mister client that you don't even know you're

  • taking

  • I can't do something meaningful for you I can solve your problems

  • now really kinda sounds

  • overly simple really basic and you know what it is

  • and its deadly effective really works so think in terms of again

  • getting back to basics up

  • to get started I want you to ask yourself some questions

  • like what pressing problem can I solve for my custom

  • what pain do I remove or maybe

  • what pleasure can I help create or what freedom is our service permit

  • army what valuable connections are product allow

  • think about the answers to these kind of questions

  • this is where to start with LinkedIn

  • the rest is devising a way to make a provocative statement in a way

  • that encourages more questions in a way

  • that could lead toward exploration up what you sell

  • quick example my goal in this speech

  • is to get you curious about me is the

  • I show you enough detail about a simple way to change your success rate with

  • LinkedIn

  • your self-confidence will dramatically improve

  • you might even start to trust me a little bit in crave

  • more my advice so that you can get

  • more self-confidence you see

  • convincing you to like me or think I'm a thought leader

  • or follow me or share my blog post is it really worth that much to me

  • I can't really do anything with that instead I want you to get curious about

  • how exactly

  • I can help you curious enough to tell me

  • who you are to start a dialogue with me about your pain or your goal

  • so you see why you need to get customers curious on LinkedIn

  • great because everything I just explain

  • works on any social media platform okay

  • next I'd like you to join me for a free LinkedIn

  • clinic and this will be live online and very specific

  • I'm visually going to diagnose failing approaches to LinkedIn

  • so for example let's say your profile is not creating a response from buyers that

  • you want or maybe you're sending messages to prospects on LinkedIn

  • and not getting them talking with you about what you're selling

  • or maybe you're struggling in LinkedIn group try and get buyers to pay

  • attention and contact you

  • or download ebook the you have for them one gonna show you exactly how to fix

  • those kinds of problems live online

  • in featuring sales reps and business owners just like you

  • others clinic is not about embarrassing anybody you're talking down to you

  • I'm just to share my screen with you in go to work

  • improve the way that folks are using LinkedIn so that

  • you can see exactly how to spark their curiosity

  • and how to provoke customers into responding and

  • contacting you or setting an appointment with you okay

  • plus when you sign up for the live clinic I will also send you a copy of my

  • new ebook

  • the definitive guide to LinkedIn prospecting and by the way if you missed

  • this live clinic

  • for some reason I will send you a link to the video recording no problem

  • K so be sure to share your best email address with me

  • because I wanna make sure you get this information okay

  • see you soon an all the best to you

what if I told you that sharing relevant content on LinkedIn

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A2 linkedin response selling goal social curious

LinkedIn Lead Generation Training: A strange but effective approach

  • 49 13
    Hhart Budha posted on 2014/06/16
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