DIFFERENT THIS YEAR.

>> LET'S TURN OUR STRENGTH INTO HOPE.

>> HOPE, JOY AND TOGETHERNESS, THE THEMES OF THE ADS WE'RE

SEEING FOR THE COMPANIES THAT ARE CHOOSING TO RUN ADS THIS

YEAR.

>> WE HERE AT THE BLACKOUT BREWING COMPANY RESPECT THAT,

DURING THESE TURBULENT TIMES, WE MUST STRIKE A MORE RESPECTFUL

TONE IN ORDER TO SELL OUR BEER.

WITH THE PANDEMIC RAVAGING THE COUNTRY, NOW IS THE TIME TO PUT

ASIDE OUR CREATIVE INSTINCTS TO SELL OUR PRODUCT WITH --

TWINS -- SO WE WON'T.

IT'S JUST THAT DRINKING BEER IS TRADITIONALLY ASSOCIATED WITH

FANTASIES OF DISTURBING AND POSSIBLY ILLEGAL THREESOMES.

WITH TWINS!

BUT AGAIN, NOW IS NOT THE TIME.

DURING THE PANDEMIC, WE'RE FOCUSING ON A RESPECTFUL COVID

MESSAGE.

BESIDES, WITH EVERYONE WEARING MASKS, IT CAN BE HARD TO EVEN

TELL IF A GIVEN PAIR OF ATTRACTIVE WOMEN ARE, IN FACT --

TWINS.

SOMETIMES YOU WILL SEE TWO WOMEN WHO LOOK LIKE SEXY -- TWINS.

BUT WHEN THEY TAKE OFF THEIR MASKS, YOU FIND OUT THEY'RE NOT

EVEN -- SIBLINGS!

BUT THERE IS ONE THING WE KNOW, TWINS REMIND US THAT, TOGETHER,

WE CAN MAKE THIS WORLD SAFE AGAIN.

>> FOR TWINS!

BLACKOUT LIGHT.

DO NOT DRINK IF PREGNANT -- >> WITH TWINS!

>> ANNOUNCER: IT'S "A LATE SHOW WITH STEPHEN COLBERT.