On one side, professional traders known as short sellers who are betting shares of Gamestop will fall on the other.

Amateur investors who are betting shares of the gaming retailer will continue to scale unbelievable heights, and so far the amateurs are wiping the floor with the professionals.

Shares of Gamestop doubled again on Wednesday, catapulting the stock price by 800% over the past two weeks, the stock has been on a tear ever since Gamestop appointed three e commerce veterans to its board earlier this month.

Short sellers traders who make their money by betting a stock will fall saw the stock going up and expressed their disbelief.

Last week, Citron Research uploaded a video alleging Gamestop is a quote failing mall based retailer and tweeted.

The stock would nose dive back to $20.

Amateur investors who disagree flocked to social media sites like a Reddit message board to defend the stock, amassing ah horde of supporters who pushed the stock even higher.

The battle reminds Geoff Thomas, hello, CEO of Espuelas, capital of the dot com frenzy of the 19 nineties, with social media providing a new twist.

There are these groups right on Reddit.

One is one group that, you know it starts to talk about certain stocks.

So people are in these thes trading groups or these communities pushing these certain stocks right.

And then you have Robin Hood, which is where you could, you know, ah brokerage, where you could buy fractional ownership where you couldn't do this.

So now you have just a bunch of money flowing in to these different stocks because these communities, they're saying they're really good buys, and it's really just money flow pushing in.

Even Tesla CEO Elon Musk, who's had his own bitter battles with short sellers, weighed in seemingly on the side of the amateurs.

After Tuesday's market close, he tweeted out a link to the Reddit message board that's hyping the game stopped stock.

The controversy doesn't appear to be leading up.

Gamestop shares touched $350 a share on Wednesday.

Some of the professional investors who bet on the stocks demise have thrown in the towel.