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  • is that enrich the lives off all the steak orders that participate in it, you know, and I think that's really where we feel very strongly the investment universe is going.

  • I think it's a great point.

  • That one, I think, you know, Fabiana made the point about the value chain on the often the hidden value that sits inside the Value chain to the A Z.

  • You described it the kind of high branded companies that casually attention.

  • I think the point that Rishi makes is also equally important, which is the value that comes from the integrity of the supply chain at each incremental step.

  • If you can hold that integrity, the end consumer will pay MAWR for the product, knowing the process that has gone through and the end.

  • Consumer wants to participate in that, which is a huge change from the past.

  • It wants to have a say okay, and this also brings us back to to a comment that you made earlier Fabiana about how to measure because because we know what people want.

  • But how do we give them confidence that the information they're receiving about the health, about the environmental footprint, about the supply chain is legitimate.

  • So I mean, I think as an industry, we should work hard across the Atlantic on on getting yeah, viable measurement mechanisms for all this.

  • So we can invest behind these companies that, as Colin Mayer says, the purpose of corporations solve the problems of people in violet process.

  • Okay, Things is a really interesting conversation.

  • I'm afraid, however, that our time is up s so I'm gonna have to call it to a close here.

  • Um, but I want to thank you all for participating Andi also for taking us on such a broad, uh, covering such a broad range of topics.

  • Maybe we can try and gather you all together in a year's time and see how things turned out.

  • I'm sure there'll be a few surprises in there, but in the in the meantime, like, say, thank you to invite our virtual audience to give you a virtual round of applause.

  • Onda, thank you all very much for joining.

is that enrich the lives off all the steak orders that participate in it, you know, and I think that's really where we feel very strongly the investment universe is going.

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