American Express in the last couple of Hours has become the latest major company to suspend contributions to lawmakers who oppose Joe Biden's certification.

Meanwhile, the financial technology firm STRIPE has said it will no longer process payments to Donald Trump's campaign website on the Professional Golfers Association in America has cut its ties with Donald Trump, removing the PGA Championship from his New Jersey golf course next year.

Today, through all on Ancient said it wouldn't stage any championships at the Trump Own Turnberry course.

So let's talk now from West Sussex in southern England to Nigel Carrier Sports sponsorship consultant Nigel Welcome here to the program.

So we had that news from the PGA.

Now they're all in ancient, a double blow for Donald Trump.

Yeah, the Trump brand is very bad, badly damaged.

Andi.

I think people are, you know, running pretty quickly to distance himself themselves from him on.

That's a big blow.

The Championship of America huge event, which his course Bedlington was going toe is going to host on DNA.

It's not gonna happen.

Tell me a little more about the likely thinking because we've seen large parts of corporate America, uh, looking at the events of last week pulling financial backing for those who pose Joe Biden's Electoral College count on Wednesday.

When you see something like this from the sponsor's point of view, are they just alarmed to find themselves at the wrong end supporting the wrong person?

The wrong brand?

Exactly.

Sponsors don't like to be associated with anything that is bad or, UH, might might sort of reflect reflect badly on their brand.

So they are always very keen.

They have embarrassment clauses with contracts, so they'll they'll be looking at those and looking at ways in which they hate themselves from a relationship which they don't think is, is positive.

It's obviously humiliating for Donald Trump.

What about the likely cost implications?

Is it possible to make any sort of assessment?

Uh, it will run into millions.

He owns about 17 or 18 different old results around the world.

Very few of them are open at the moment.

These air high end establishments that run at a huge, huge cost.

So you know what is with these different golf courses established on get a reputation on term break.

It doesn't look like we'll be staging an open for a long time.

There's so much competition to stage big events at golf courses, much for for somebody to turn away and look for a better alternative.

Just a final thought then, in terms off, away, back.

Given a Nev event of such magnitude, do you think there's any way back in terms of all of these commercial golfing linkups for Donald Trump in the brand?

No, no, I didn't think so.

It all thes events take four or five years in the planning.

You know, the schedule on Grotta for hosting events is planned out advanced, so you know nobody's going to even consider from in the next few years.

By that time will have moved on again, and who knows what will be will be happening.

But I don't think we're going to see much support for Trump using in the coming five years, Nigel.

We have to leave it there.

Thanks very much for joining it at that particular aspect off this story.