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  • Turns out humans have a natural fear of almost everything around us. I guess we're all just

  • a bunch of wimps!

  • Hey guys, Tara here for Dnews - and if you live your life in constant fear, you're not

  • alone! A new study from the University of Chicago, finds that all humans have an innate

  • sense built in, that makes us fear things that are moving closer towards, rather than

  • moving away.

  • Now in evolutionary terms, this makes sense. Early humans were nowhere near as equipped

  • to deal with danger as we are now - so a wild animal or a person we don't know approaching

  • us, could be a sign of potential danger.

  • Nowadays, we don't have to worry about that as much. But even so, that aspect of our personalities

  • has apparently stuck around. And modern humans continue to experience what we call "approach

  • avoidance" - even when the things or people approaching us, are non-threatening.

  • For this study, researchers conducted eight different tests, using everything from sounds,

  • to videos of people walking towards you - even objectively innocuous things, like letters

  • of the English alphabet getting bigger and bigger. The goal was to see if objects that

  • looked or sounded like they were getting closer, would elicit fear within a group of test subjects.

  • And they did. All of them. But this doesn't just apply to physical objects.

  • It also extends to events that are approaching in time, or increasing in likelihood. The

  • example they used, was an impending visit from your cousin. Which reminded me of a hilarious

  • - and aptly timed - article I read on the Onion recently, entitled "Friend's Threats

  • To Come Visit Becoming Disturbingly More Genuine." Obviously that article is satire, but it's

  • a perfect encapsulation of what we're talking about here. Even things we we're looking forward

  • to - can still paralyze us with fear, for no ascertainable reason. In more serious cases,

  • they can put a severe damper on our day-to-day lives.

  • According to Christopher Hsee, the researcher who authored the study, "Approach avoidance

  • is a general tendency." And for one reason or another, humans can't seem to adequately

  • distinguish between times they should use it and times they should not.

  • So what can we do about this, aside from constantly living in fear? Well, from our end - not much.

  • Although there are select groups of people who could benefit from this information. Marketers,

  • for instance, may wanna consider how they're placing their products - so they don't unintentionally

  • create fear in consumers. Public speakers could also use it to their advantage, by making

  • sure not to get too close to their audience - unless, of course, fear tactics are PART

  • of their presentation, in which case nothing is sacred.

  • What do you guys think about this? Are you naturally fearful of the world around you?

  • Feel free to leave your responses in the comments below, and as always - thank you for watching.

Turns out humans have a natural fear of almost everything around us. I guess we're all just

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