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  • Going to a concert or watching a play at the theatre is one of the best ways to unwind.

  • But live entertainment, like many of the things we used to take for granted

  • is one of the biggest casualties of the pandemic.

  • So, are virtual replacements enough, and when will we be able to watch a popular musical on Broadway again

  • or even just to party?

  • Towards the end of 2020, more than 10,000 electronic dance music fans gathered in Taipei for the Ultra Music Festival,

  • with international acts in the line-up, including Swedish DJ Alesso and Kayzo from the U.S.

  • In a normal year, this would be one of the thousands of music festivals worldwide, but 2020 is anything but.

  • From concerts to bar music and festivals, the live entertainment industry depends heavily on social interaction.

  • The concert and live event industry in the U.S. alone generated $34 billion in 2019.

  • That was mostly gone this year with more than 220 global large-scale live performances,

  • festivals and concerts either canceled or postponed to 2021.

  • One of the first festivals to cancel their 2020 rendition was Tomorrowland,

  • the biggest electronic dance music festival in the world, held in Belgium.

  • In 2019, more than 2 million people worldwide registered for the 400,000 tickets available.

  • The 2017 edition contributed about $120 million to the Belgium economy.

  • Michiel Beers, who founded Tomorrowland with his brother Manu in 2005, explains the impact of the pandemic on festivals like his.

  • This year, we lost over 90% of our turnover for a full year.

  • Entertainment is one of the sectors that is hurt the heaviest, because especially for festivals, we prepare a whole year for one weekend.

  • We felt in everything that summer was not going to be realistic.

  • And we spoke with the government, with a lot of virologists.

  • Tomorrowland, you really build a city. That takes so many people to build.

  • It's our responsibility to act on time for all the stakeholders, from visitors to suppliers to governments.

  • Other high-profile festivals canned in 2020 include Summerfest and Coachella.

  • The organizer of California-based Coachella plans to stage either a limited-capacity comeback in April 2021

  • or a higher-capacity festival in October.

  • The options are limited for organizers, Tomorrowland's Michiel said.

  • Everything we do is built on a large scale.

  • And if we were to scale it down to a 5,000 capacity or 10,000 capacity festival, with the budgets that come along,

  • then it's not Tomorrowland and it's better for the brand not to do it.

  • A vaccine isn't a cure-all, and even with one, life as we know it will likely change forever.

  • With that in mind, will more companies shift their events online?

  • In July 2020, more than 1 million virtual visitors attended the first online edition of Tomorrowland.

  • After its first digital music festival, Tomorrowland Around the World,

  • the organizers created an online entertainment venue, Naoz, to host similar virtual events in the future.

  • The next event on Naoz is the 2021 New Year's Eve Party, with tickets starting from $24.

  • A real music experience, with lasers, fireworks, lights.

  • Bringing real artists with a real show in a virtual environment.

  • Another virtual event organizer is Open Pit, which creates virtual festivals on gaming platforms Minecraft, and Twitch.

  • The setup is run by volunteers and allows participants to create avatars, encouraging interaction with the performers.

  • Despite our events being in Minecraft, I'd say that we don't actually really cater to gamers that much.

  • It is more like online music fans.

  • Definitely, we noticed that mainstream festivals, big companies, brands, all of that, really didn't take it seriously before it was kind of the only option.

  • As far as the mainstream is concerned, they'll continue trying to figure out ways to exist in the space until live events come back.

  • You know, the underground space will always be here and has been here long before Covid.

  • And I think live shows will never be able to replace that.

  • Even street performers are busking online, using live-streaming apps like Bigo Live and Busk.co.

  • Viewers can send tips to performers through virtual currencies or e-payment platforms like Apple and Android Pay.

  • The live entertainment industry is a significant driver of tourism and jobs, especially for freelancers.

  • Nowhere is this more pronounced than in Broadway and the West End, home to some of the most popular theatres in the world.

  • New York City's 41 Broadway theatres will remain closed at least until May of 2021, since their closures in March.

  • The 2018-2019 Broadway season grossed over $1.8 billion and hosted nearly 15 million theatregoers.

  • They brought in $14.7 billion for New York City's economy and supported close to 97,000 local jobs.

  • Likewise, London's West End theatres went dark in March.

  • Although there were plans for socially-distanced shows in September, the theatres were forced

  • to close again indefinitely following a second lockdown.

  • The West End is a ghost town at the moment.

  • We don't know when that's going to come back. Because it's not just tourism, it's businesses as well.

  • The West End normally takes in about 800 million pounds a year in terms of box office revenue.

  • That has all essentially stopped overnight.

  • According to a study, revenues for the United Kingdom's music, performance and visual arts industry

  • may fall by as much as $14.7 billion compared to 2019.

  • In July 2020, the UK government poured $2 billion to support the arts sector, which includes theaters, music venues and independent cinemas.

  • But that doesn't extend to freelancers. About 70% of the UK theatre industry is freelance.

  • There are thousands of people working in theatre, whether they are technicians, marketing, accountants,

  • a large proportion of those have been without support since March.

  • A number of funds have been set up by the industry to try and support freelancers.

  • The most high-profile of those is the one set up by Sam Mendes, he's obviously a world-famous director.

  • It's emergency funding, it is not going to solve the whole situation.

  • I think it will definitely be a smaller industry on the other side, and it will be a long road to recovery,

  • even after all of the current regulations are lifted.

  • As live entertainment organizers explore opportunities online, what's the future for performing arts venues?

  • Although lockdowns worldwide have led to a rise in the availability and consumption of

  • recorded performances, theatre shows were already online even before Covid-19.

  • Besides platforms like Broadway Unlocked and Digital Theatre, London's National Theatre

  • has run National Theatre Live since 2009, with performances filmed live and either broadcasted

  • simultaneously or on a delayed basis, depending on the time zones.

  • Its productions are now screened in more than 2,500 venues in 60 different countries, including Singapore.

  • Singapore's national performing arts centre Esplanade has also started to step up the

  • digitalization of its programs, but the hope is to join the likes of Taiwan and South Korea,

  • which have resumed live performances, including running the famed musical Phantom of the Opera.

  • To see the arts in a public space is a signal to society that, let's try to work together

  • and celebrate being together in a public space, so I do see it as somewhat symbolic.

  • When we are in a hall like this, what we have decided to do with the government, in each zone, there will be a maximum of 50.

  • You could come with your partner or your friends up to a group of 5.

  • The ticketing process already bubble-wraps you.

  • If you chose these two seats, the system then keeps the seats around you within a certain distance empty.

  • We are definitely down 10-15% from a revenue point of view.

  • In a time like this, perhaps audiences who have only watched movies online,

  • will not see the difference between watching a movie and watching a theatre production.

  • And as a result of that, grow to learn about another new art form.

  • Unlike retail shops or restaurants, which can shift their products online relatively easily,

  • it's nearly impossible to replicate the live entertainment experience online.

  • And even with a vaccine, there are no guarantees that the industry will be able to raise their curtains for a comeback.

  • The pleasures of being in a theatre, that quiet that you can have, these are all things we know that are very precious about the arts.

  • And hopefully, there's a renewed appreciation for what's so special about sitting in a concert hall or sitting in the theatre.

  • Hi, everyone. We'd love to know how you're getting your live entertainment online.

  • Do subscribe if you've enjoyed this video, and thanks for watching. Stay safe.

Going to a concert or watching a play at the theatre is one of the best ways to unwind.

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