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  • If you follow hip-hop and R&B music,

  • you may have seen these young Asian faces.

  • They're all under music powerhouse 88rising.

  • With its growing impact,

  • the label is bringing Asian talent to the global stage.

  • And one man is working behind the scenes

  • to help shape the look of 88rising.

  • His childhood years in Canada

  • and the U.S. exposed him to hip-hop.

  • When he went back to China in the early 2000s,

  • he noticed that he was years ahead of everyone else.

  • The hip-hop scene was still young,

  • and rappers from Korea and Taiwan were more well-known.

  • It wasn't long before James' parents discovered

  • his talent for drawing

  • and started nurturing his artistic side.

  • Some of James' early videos featured fight sequences

  • that he performed himself.

  • His big break was a short animated sequence for the song

  • Ps & Qsby American trap sensation Lil Uzi Vert.

  • The video racked up 60 million views on YouTube

  • and helped him land other gigs, including 88rising.

  • Now, under 88rising,

  • James is helping shape the visual identity

  • of Asia's hottest musicians.

If you follow hip-hop and R&B music,

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